Media Planning Supervisor

5 days ago

Miami, United States Zimmerman Advertising Full time
Job Title: Media Planning Supervisor

At Zimmerman Advertising, we are seeking a highly skilled Media Planning Supervisor to join our team. As a key member of our media planning team, you will be responsible for creating and recommending digital and traditional media strategies for each campaign.

Key Responsibilities:

  • Develop and execute comprehensive media plans that meet client objectives and goals.
  • Collaborate with the creative team, strategic planning team, and account service staff to ensure seamless campaign execution.
  • Negotiate rates with media vendors and manage insertion orders for client campaigns.
  • Stay up-to-date with the latest online media trends and provide training to internal employees as needed.
  • Manage and optimize online media campaigns, including CPM, CPC, CPA, and keyword listings.
  • Participate in weekly media meetings with clients and provide insights into weekly online media results.
  • Maintain and grow relationships with interactive media advertising representatives.
  • Work with the Digital Traffic Team and other members of the digital team to ensure successful campaign execution.

Qualifications:

  • Bachelor's degree in Advertising, Marketing, Communications, or equivalent relevant experience.
  • Excellent presentation, negotiation, and communication skills.
  • Minimum of 3-5 years of media planning and buying experience in an interactive full-service agency required.
  • Strong mathematic and analytical skills, with proficiency in Microsoft Excel, Word, and PowerPoint.
  • Experience with 3rd Party Adserver technology, such as DoubleClick DART, Atlas DMT, EyeWonder, and/or Facilitate, is a plus.
  • Working knowledge of online research tools, such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance, and other media software tools is a plus.

About Zimmerman Advertising:

Zimmerman Advertising is a leading full-service advertising agency dedicated to delivering innovative and effective marketing solutions to our clients. We are committed to fostering a collaborative and dynamic work environment that encourages creativity, growth, and success.

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