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Digital Marketing Director

2 months ago


Easton, Pennsylvania, United States Adams Publishing Group LLC Full time
Digital Marketing Manager Job Description

This key leadership position serves on the Chesapeake Executive Committee and is highly collaborative with lateral department heads.

The digital leader will coach, model and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, Social Media, E-Newsletters and other emerging solutions.

Responsibilities:
  • Manage digital advertising strategy, both from a business, sales and technical perspective.
  • Assist with the budget development and projections for advertising.
  • Measure the effectiveness of various marketing campaigns using Google Tag Manager and Analytics.
  • Prospect and harvest new digital business, train staff and create optimal solutions for area businesses.
  • Ensure accounts receive superior customer service, including campaign metrics and check-ins.
Requirements:
  • Strong understanding of current digital marketing tools and strategies.
  • Lead integrated digital marketing campaigns from concept to execution.
  • Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.
  • Strong work ethic and appropriate understanding of Google Suites data collection.

This position has a shared reporting line - Regional President and VP-Digital.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability or veteran status.