Search Campaign Specialist

3 weeks ago

Easton, Pennsylvania, United States iFrog Marketing Solutions Full time
Job Overview

iFrog Marketing Solutions is seeking a highly skilled Search Analyst II to join our team. As a key member of our digital marketing team, you will be responsible for planning, executing, and optimizing search campaigns on Google and Bing to drive traffic and conversions for our partners.

Key Responsibilities:

  • Partner with various departments to execute campaign goals and objectives.
  • Plan, implement, and optimize search campaigns for a minimum of 30 partners.
  • Conduct research to identify relevant keywords, audiences, and landing environments.
  • Proactively monitor campaign performance and make optimizations as needed.
  • Provide regular reports on campaign performance and optimizations made.
  • Mentor team members on industry trends and best practices.
  • Stay up-to-date on SEM platforms, tools, and industry trends to drive continuous improvement.

Requirements:

  • Bachelor's degree or work equivalent.
  • Google Ads and Google Analytics certifications.
  • Proficient with Google Merchant Center and Google Suite.
  • Strong organizational and time management skills.
  • Experience in managing multiple projects and deadlines.

Preferred Qualifications:

  • Knowledge of marketing metrics and analysis.
  • Working knowledge of the automotive industry.

iFrog Marketing Solutions is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace that is inclusive and respectful of all employees.

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