Sales Messaging Director

4 days ago

Roseland, New Jersey, United States ADP Full time
Sales Messaging Director

As a Sales Messaging Director at ADP, you will play a critical role in advancing the sales messaging function to support modern seller strategies. You will lead a team of Messaging Strategists and Developers to ensure sales has a voice in the message being used to personalize their engagement with buyers.

Key Responsibilities:

  • Develop a broad, standardized message across all sales and business units
  • Create a Value Messaging foundation to support all sales messaging asset creation
  • Build subset messaging by Product, Persona, and Segment across all BU's and align overall value prop and insights to differentiators
  • Provide Standardized Buyer Engagement Best Practices through messaging soft skills, methodology, Presentation Decks, Messaging Assets, and Email outreach
  • Build out a Generative Value Messaging Strategy to support our Modern Seller initiatives that will drive the quality and personalization of messaging provided through ADP GenAI platforms and technology
  • Create a database of messaging to support the Zone and all GenAI functionality
  • Work with prompt builders to train GenAI how to mimic best-in-class sales messaging following our Corporate Visions methodology
  • Inspect and audit all GenAI messaging to ensure proper personalization and manage seller feedback on GenAI messaging
  • Work with the Communications team to lead sales messaging protocol on market alerts or triggers
  • Curate internal and external insights/trends to support sales such as ADP Research, Vertical, and CI Insights, and 3rd-party research, and incorporate into the Modern Seller flow of work
  • Leverage conversation intelligence tools like Gong to identify messaging opportunities for sellers based on buyer interaction
  • Identify and build reporting to track the impact of messaging through email, content, conversation, account planning, proposals, and opportunities
  • Create reports and dashboards showing trends and gaps among reference ability of our client base
  • Work with Sales and Operations to educate and train sales on reference request process, best practices, and benefits to them
  • Drive cross-functional messaging through the sales tech stack
  • Create a consistent feedback loop with sales and sales leadership on messaging and opportunities to enhance the sales process

You will work directly with BU Sales and Sales Leadership to align the ADP messaging strategy to their strategic objectives. This includes leading with insights, ensuring strong differentiators to our products, delivering engaging talk tracks, and providing value messaging wherever sales works. There will also be a strong focus on leveraging GenAI to deliver personalized and insightful messaging to sales and their buyers.

Requirements:

  • A college degree is nice to have but not required. What's more important is having the skills to do the job. Other forms of acceptable experience include:
  • 7+ years in Sales or Sales Operations
  • Experience in Messaging, Methodology Best Practices, and Sales Process Techniques
  • Experience with SFDC, Gong, Sales Engagement Platforms, Seismic, and Zoom Info
  • Proven track record of driving success in large-scale operations in a matrix environment
  • Track record of excellent communication, project management, planning, and time management skills
  • Collaborative approach to work

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