Chief Marketing Strategist

4 weeks ago


Sulphur Springs, Arkansas, United States TruPath Full time
Job Title: Chief Marketing Strategist

A senior leadership role with a nationwide Home Improvement Industry organization based in Sulphur Springs, TX.

This is a direct-hire opportunity that offers long-term career growth and competitive compensation. The estimated salary range for this position is $140,000 to $180,000 per year, depending on experience and qualifications.

Key Responsibilities:
  • Develop and implement effective e-commerce strategies, including market analysis, customer segmentation, and product positioning.
  • Collaborate with the web development team to enhance website functionality, user experience, and conversion rates.
  • Oversee site design and development to ensure a seamless and engaging user experience.
  • Manage the integration of new e-commerce technologies and platforms to enhance online shopping experiences.
  • Implement digital marketing campaigns, including SEO, SEM, email marketing, and social media, to drive online traffic and sales.
  • Ensure seamless execution of events, including logistics, promotion, and post-event analysis.
  • Oversee all public relations activities to enhance the company's public image and reputation.
Requirements:
  • Minimum of 8+ years of experience in marketing, with a strong background in PR, e-commerce, sales, and event management.
  • Proven track record of successful marketing campaigns and brand development.
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).


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