Chief Marketing Strategist for Home Improvement

1 week ago


Sulphur Springs, Arkansas, United States TruPath Full time
Marketing Director Opportunity in Home Improvement Industry

We are seeking a seasoned Director of Marketing to join our team at TruPath, a progressive and busy nationwide organization in the Home Improvement Industry.

About the Role

This senior-level position oversees all aspects of marketing, including e-commerce, sales, procurement strategies, event management, and public relations. The ideal candidate will have a proven track record in developing and implementing successful marketing campaigns, managing a team, and driving cross-functional collaboration.

Key Responsibilities:
  • Develop and implement effective e-commerce strategies and tactics specific to each market's needs and target audience.
  • Collaborate with the web development team to enhance website functionality, user experience, and conversion rates.
  • Oversee site design and development to ensure a seamless and engaging user experience.
  • Manage the integration of new e-commerce technologies and platforms to enhance online shopping experiences.
  • Implement digital marketing campaigns, including SEO, SEM, email marketing, and social media, to drive online traffic and sales.
  • Ensure seamless execution of events, including logistics, promotion, and post-event analysis.
  • Oversee all public relations activities to enhance the company's public image and reputation.
  • Develop and maintain relationships with media outlets, industry influencers, and key stakeholders.
Requirements
  • A minimum of 8+ years of experience in marketing, with a strong background in PR, e-commerce, sales, and event management.
  • Proven track record of successful marketing campaigns and brand development.
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
What We Offer

This is a direct-hire, long-term career opportunity offering a competitive salary range of $140K-$180K (DOE) plus benefits, incentives, and room for advancement.



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