Brand and Category Development Manager

1 day ago


Scottsdale, Arizona, United States Bar-S Foods Full time

Job Summary



We are seeking a highly skilled Brand and Category Development Manager to join our team at Bar-S Foods. This role is responsible for leading brand and category project development and marketing activities to improve market share and profit for assigned brands and/or categories.





  • Main Responsibilities:

  • Identify and analyze growth opportunities, collaborate with R&D team to develop new products

  • Develop, manage, implement and support marketing plans and strategies, including new product development, promotional campaigns and market research

  • Lead the packaging design process in collaboration with internal designers, Central Marketing and third-party vendors

  • Manage and measure brand and category promotional plans

  • Develop, plan and track brand and category advertising

  • Conduct category insights and analyze competitive environment

  • Manage day-to-day relationship with advertising agency and third-party vendors

  • Provide trade marketing resources and metrics to support new product launch

  • Track and analyze advertising, research and promotional investment



Requirements





  • Bachelor's degree in Marketing, Business or related field or equivalent experience

  • Five (5) years' experience in brand and category management

  • Master's degree in Business Administration preferred

  • Skills with Microsoft Office, syndicated databases (e.g., Nielsen/IRI) and data analysis

  • Excellent communication, interpersonal and customer service skills



Working Conditions



Able to travel up to 10% of the time, including overnight stays for up to 5 days at a time.



Physical Requirements



Usual office environment with frequent sitting, walking and standing, and occasional climbing, stooping, kneeling, crouching and balancing.



About Us



Bar-S Foods is a leading company in the food industry.



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