Brand and Category Development Manager
3 weeks ago
Job Summary
We are seeking a highly skilled Brand and Category Development Manager to join our team at Bar-S Foods. This role is responsible for leading brand and category project development and marketing activities to improve market share and profit for assigned brands and/or categories.
- Main Responsibilities:
- Identify and analyze growth opportunities, collaborate with R&D team to develop new products
- Develop, manage, implement and support marketing plans and strategies, including new product development, promotional campaigns and market research
- Lead the packaging design process in collaboration with internal designers, Central Marketing and third-party vendors
- Manage and measure brand and category promotional plans
- Develop, plan and track brand and category advertising
- Conduct category insights and analyze competitive environment
- Manage day-to-day relationship with advertising agency and third-party vendors
- Provide trade marketing resources and metrics to support new product launch
- Track and analyze advertising, research and promotional investment
Requirements
- Bachelor's degree in Marketing, Business or related field or equivalent experience
- Five (5) years' experience in brand and category management
- Master's degree in Business Administration preferred
- Skills with Microsoft Office, syndicated databases (e.g., Nielsen/IRI) and data analysis
- Excellent communication, interpersonal and customer service skills
Working Conditions
Able to travel up to 10% of the time, including overnight stays for up to 5 days at a time.
Physical Requirements
Usual office environment with frequent sitting, walking and standing, and occasional climbing, stooping, kneeling, crouching and balancing.
About Us
Bar-S Foods is a leading company in the food industry.
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