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Data Platform Solutions Analyst
2 months ago
The Data and Platform Solutions group at Zenith is a specialized team of digital data and ad technology experts. Our team acts as a central hub for audience data, informing media decisions and supporting the media team in their process. This position plays a key role in this process, collaborating with internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.
Key Responsibilities- Manage day-to-day DMP operations, ensuring seamless execution and optimal performance.
- Activate audience data to impact media strategies for client account(s), driving better marketing decisions.
- Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups.
- Integrate with the media planning team to make the DMP a central tool for smarter planning, driving business growth and revenue.
- Act as an internal resource to demonstrate agency knowledge of data strategies, staying up-to-date with the latest trends and best practices.
- Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.), ensuring high-quality output and effective communication.
- Maintain knowledge of current DMP/Programmatic media trends, applying this expertise to drive business success.
This role requires a highly motivated, detail-oriented individual with a strong understanding of data and technology platforms. The ideal candidate will have experience in managing DMP operations, activating audience data, and integrating with media planning teams.
