Data Platform Solutions Analyst
19 hours ago
Zenith, a leading media agency, is seeking a highly motivated and detail-oriented individual to join our Data and Platform Solutions team.
Job Summary: As a Data Platform Solutions Analyst, you will be responsible for activating audience data and managing technology platforms to drive better marketing decisions.
Key Responsibilities:
- Manage day-to-day DMP operations to ensure seamless data activation and media planning.
- Collaborate with internal groups to integrate audience data into media strategies and drive business outcomes.
- Develop and execute audience targeting strategies, manage data sharing with partners, and track performance reports.
- Work closely with the media planning team to make the DMP a central tool for smarter planning and decision-making.
- Stay up-to-date with current DMP and programmatic media trends to drive innovation and growth.
Requirements:
- Bachelor's degree in Marketing, Advertising, or Data Science.
- 1+ years of experience in digital media, ad technology, ad operations, or analytics.
- Excellent communication, presentation, and interpersonal skills.
- Ability to manage multiple priorities and projects simultaneously.
- Familiarity with basic accounting and statistical analysis principles.
Additional Information: This is a hybrid position working 3 days per week in our temporary Birmingham, MI location, with plans to move to our permanent downtown Detroit location when the office opens.
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