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Marketing Director

1 month ago

New York, New York, United States Travel Staff Full time
Marketing Manager

At Travel Staff, we are seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing department, you will play a crucial role in developing and implementing marketing strategies and campaigns that drive business growth and enhance brand awareness in the USA.

Key Responsibilities:
  • Strategy Development: Lead the implementation of comprehensive marketing strategies that align with the airline business objectives, integrating both digital and traditional media.
  • Campaign Management: Direct and monitor all marketing campaigns, ensuring innovation and timely execution. Manage both co-marketing initiatives (e.g., with OTAs, TMCs, consolidators, tour operators...) and organic campaigns to effectively reach target audiences.
  • Event Oversight: Coordinate and participate in trade shows and promotional events, enhancing brand visibility and engagement.
  • Market Analysis: Perform in-depth market research to capture industry trends and competitor actions, crafting actionable, data-driven strategies.
  • Budget Management: Efficiently allocate and manage the marketing budget, prioritizing high-impact initiatives to maximize ROI.
Qualifications:
  • Educational Background: Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree strongly preferred.
  • Relevant Experience: At least 2 years of experience in a marketing role within the travel or airline industry.
  • Campaign Expertise: Demonstrated ability to design and execute successful marketing campaigns.
  • Analytical Proficiency: Strong analytical skills with a data-driven approach to inform strategic decisions.
  • Creativity and Passion: Highly creative mindset with a strong passion for travel and innovation in the aviation sector.
  • Adaptability: Able to work independently and collaboratively in a dynamic, fast-paced, multitasking, and multicultural environment.