Senior Living Sales and Marketing Director

2 weeks ago

Westland, Michigan, United States American House Senior Living Full time
{"Job Title": "Senior Living Sales and Marketing Director", "Job Summary": "We are seeking a highly motivated and experienced Senior Living Sales and Marketing Director to join our team at American House Senior Living Communities. As a key member of our leadership team, you will be responsible for developing and implementing effective sales and marketing strategies to drive occupancy and revenue growth.

Responsibilities:

* Develop and execute comprehensive sales and marketing plans to achieve occupancy and revenue goals
* Build and maintain relationships with potential residents, families, and referral sources
* Collaborate with the leadership team to identify and capitalize on market opportunities
* Analyze sales data and market trends to inform sales and marketing strategies
* Develop and maintain a thorough knowledge of our communities and services
* Ensure effective communication with the leadership team regarding sales, marketing, and occupancy issues

Requirements:

* 2-5 years of experience in sales and/or marketing in the senior living industry
* Excellent communication and interpersonal skills
* Strong analytical and problem-solving skills
* Ability to work in a fast-paced environment and prioritize multiple tasks
* Valid driver's license

Preferred Qualifications:

* At least 1 year of experience in senior living or a related field
* Primary Responsibilities:

* Ensure effective communication to Leadership team regarding marketing, sales, and occupancy issues
* Develop and implement marketing plans
* Organize and manage a successful networking and community outreach program
* Effectively track and cultivate all prospects utilizing the sales software
* Ensure that a census of budgeted occupancy or higher is maintained
* Monitor and manage the marketing budget
* Set, track, and accomplish goals on a timely basis for completed calls, mailings, leads generated, appointments set, presentations, and closings as outlined within Monthly Marketing Plan
* Maintain a thorough working proficiency on the lead management system
* Develop a rapport and positive relationship with prospective residents and families
* Ensure that model suites are well maintained
* Assist in the planning and implementation of in-service training, touring, and presentations
* Provide tour training and customer service training to staff
* Make written and weekly oral reports and meet as directed with the Executive Director
* Oversee and/or coordinate new resident move-in process with appropriate team members
* Work in conjunction with other members of the Leadership Team
* Conduct effective sales meetings
* Submit recommendations to the Executive Director for the budget completion, equipment, and supplies
* Ensure adequate supplies and equipment is available to meet the day-to-day operational needs of the Community Relations Department
* Participate in weekly occupancy call and focus calls as required

About American House Senior Living Communities:

Founded in 1979, American House Senior Living Communities' vision is to provide high-quality housing for seniors at a price affordable for retirees and their families. That vision of excellence has endured for nearly 40 years and expanded to serve residents at a number of senior housing communities. Our mission is to enrich the lives of those we serve, providing an environment that fosters meaningful relationships. Our vision is to be an innovative senior housing company that created sustainable excellence and stakeholder value, with an unparalleled commitment to passionate care provided by compassionate people.

If you are a motivated and experienced sales and marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity."

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