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Automotive Advertising Specialist

2 months ago

Birmingham, Alabama, United States Martin Retail Group Full time

Job Summary

Martin Retail Group is seeking an experienced Digital Activation Strategist to join our programmatic team. The successful candidate will be responsible for managing digital media buys for our premier automotive clients.

Key Responsibilities

  • Monitor campaign performance and manage daily spend, budgets, targeting, and optimizations of media running through DSPs.
  • Review and document orders received from the Media Team and coordinate with ad ops on ad trafficking in Campaign Manager.
  • Ensure all campaign elements have been provided to the Trading Team and will launch as expected.
  • Collaborate with internal and external teams to verify timely creative swaps.
  • Analyze and interpret large data sets leveraging Excel to improve campaign strategy.
  • Analyze campaign performance and provide insight into campaign strategy across multiple tactics.
  • Contribute to the Media Planning Team as requested for markets in assigned regions and assist in building and improving the programmatic offering.
  • Resolve missing or discrepant invoice issues with internal and external contacts.
  • Work closely with the Trading Team to determine when new IOs are needed or when new tactics need to be added.
  • Provide direction to Activation Assistants/Junior Activation Strategists.

Requirements

  • Four-year degree in Advertising, Marketing, Media, or a similar discipline.
  • Minimum of 2-3 years' experience in programmatic buying, media planning/buying, or other relevant experience.
  • Ability to deliver quality work in a short turnaround time.
  • Outstanding organizational and problem-solving skills.
  • Proficiency in Excel, Word, and PowerPoint, with familiarity with filters and formulas such as VLOOKUP.
  • Ability to work in a fast-paced environment and prioritize tasks to meet deadlines.
  • Strong communication skills and a desire to work in a team atmosphere.
  • Familiarity with digital advertising and its KPIs.