Product Marketing Specialist

2 months ago


Memphis, Tennessee, United States ABB Full time
About the Role

We are seeking a highly skilled Product Marketing Specialist to join our Electrification Smart Buildings division in Cary, NC or Memphis, TN. As a key member of our team, you will be responsible for designing, developing, and implementing the product marketing strategy for our low voltage molded case circuit breakers product lines.

Key Responsibilities
  • Create and execute a comprehensive go-to-market product marketing strategy for the United States, including definition and communication of product value propositions and product positioning.
  • Oversee sales execution for assigned products by coordinating the preparation of relevant materials and guidance to sales teams.
  • Collaborate with division Global Product Managers on local standards and installation norms to ensure local product market acceptance and drive new products and feature development based on local market needs and trends.
  • Manage product portfolio, including pricing strategy, inventory strategy, Key Performance Indicator (KPI) reporting, local market offering, product gap analysis, and business cases.
Requirements
  • Engineering Bachelor's degree is required; Electrical Engineering preferred.
  • Minimum of 2 years of experience in Sales, Product Management, or Product Marketing Management in a related Electrical products/application industry.
  • Ability to travel 25-30%.
About ABB

ABB Smart Buildings enables optimization of energy efficiency, safety, security, and comfort for any building type, through new installations or retrofit solutions. Our division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures, and emergency lighting through to industrial plugs and sockets and conventional wiring accessories.

We value diversity and inclusion in the workplace. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.



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