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Digital Marketing Strategist

2 months ago

Clearwater, United States Faster Way to Fat Loss Full time
Job Description

Faster Way to Fat Loss is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our brand's goals and objectives.

Key Responsibilities:
  • Develop and Implement Social Media Strategy: Create and execute a social media plan that showcases our brand's unique value proposition and resonates with our target audience.
  • Collaborate with Cross-Functional Teams: Work closely with our marketing, design, and executive teams to develop and execute social media marketing campaigns that drive engagement and conversions.
  • Content Creation and Curation: Ideate, create, and curate high-quality content that aligns with our brand's tone and style, and resonates with our target audience.
  • Analytics and Reporting: Monitor and analyze our social media performance, identify areas for improvement, and provide data-driven insights to inform our marketing strategy.
  • Community Engagement: Foster a strong online community by engaging with our followers, responding to comments and messages, and encouraging user-generated content.
  • Stay Up-to-Date with Industry Trends: Continuously research and stay up-to-date with the latest social media trends, best practices, and platform updates to ensure our marketing strategy remains effective and relevant.
  • Set and Track Key Performance Indicators (KPIs): Establish and track KPIs that measure the success of our social media campaigns, such as engagement rates, follower growth, and conversion rates.
  • Collaborate with Design and PR Teams: Work closely with our design and PR teams to develop and execute large- and small-scale marketing projects, such as email campaigns and landing pages.
  • Program Execution and Tracking: Communicate and complete day-to-day program execution, including tracking status, key deliverables, and major dependencies in accordance with our content calendar.
  • Brand Consistency: Ensure all-around consistency of our brand's style, fonts, images, and tone across all social media platforms.
Requirements:
  • Education: Bachelor's degree in Marketing or a related field (waived depending on years of experience).
  • Experience: Demonstrated work experience in various social media platforms, including content management systems.
  • Skills: Solid knowledge and application of online content strategy, proven ability to publish blogs and social copy, and excellent verbal and written communication skills.
  • Collaboration and Organizational Skills: Demonstrated collaborative, organizational, and operational skills with a proven ability to handle multiple tasks and projects.
  • Goal-Oriented: Goal and deadline-oriented with a strong focus on delivering high-quality results.