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Healthcare Reputation Manager

1 month ago

Washington, United States Cigna Health and Life Insurance Company Full time

As a Communications Senior Advisor – Pharmacy Benefit Management Business Reputation at Cigna Health and Life Insurance Company, you will play a crucial role in shaping the company's reputation in the healthcare industry. The estimated salary for this position is $120,000 - $180,000 per year.

About the Role

This role involves leading proactive communications strategies to manage the company's reputation, including crisis preparedness, thought leadership projects, public affairs communications, and issues management. You will work closely with business communicators, media relations, and public affairs colleagues to drive effective internal and external responses.

The ideal candidate will have at least 10 years of experience in communications, with a strong background in reputation building, issues, crisis, project, and stakeholder management. A bachelor's or master's degree in communications, journalism, creative writing, marketing, health policy, public administration, or a similar field is preferred.

Responsibilities
  1. Develop and implement reputational communications strategies to proactively tell the company's value story and address potential risks and vulnerabilities.
  2. Lead issues management communications to ensure effective internal and external responses.
  3. Execute proactive public affairs and communications campaigns across various audiences and issues.
  4. Support the development and execution of research-based thought leadership campaigns to demonstrate the company's perspective on improving the healthcare ecosystem.
  5. Develop and implement comprehensive crisis communications playbooks and execute protocols and processes to ensure readiness for potential industry, member, and client issues.
  6. Collaborate with internal and external stakeholders to maintain open lines of communication, address concerns, and provide updates to ensure transparency and trust.
  7. Monitor healthcare industry trends, public sentiment, and social media platforms to identify potential issues and anticipate crisis scenarios.
  8. Develop and deliver issues preparedness communication training programs for key stakeholders, including executives, spokespersons, and staff members.
Qualifications
  1. At least 10 years of communications experience.
  2. Bachelor's or master's degree in communications, journalism, creative writing, marketing, health policy, public administration, or a similar field.
  3. Strong experience in reputation building, issues, crisis, project, and stakeholder management.
  4. Healthcare experience is strongly preferred.
  5. Strong initiative to take projects from inception to completion while collaborating in a highly matrixed environment.
  6. Strong editorial judgment, exceptional writing and editing skills, and the ability to distill complex concepts into crisp, user-friendly communications.
  7. Adept at planning, managing, and prioritizing work to meet tight deadlines.
  8. Strong collaboration and interpersonal skills, highly motivated, creative self-starter who is eager to take on projects, learn new concepts, and dive into new territories.
  9. Results-oriented, with a proven track record of executing strategic communications programming, preferably in a large matrixed organization.
Benefits

Cigna Health and Life Insurance Company offers a comprehensive range of benefits, with a focus on supporting your whole health. This includes medical, vision, dental, and well-being and behavioral health programs, as well as a 401(k) plan with company match, company-paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, and paid holidays.

About Cigna Health and Life Insurance Company

At Cigna Health and Life Insurance Company, we are dedicated to improving the health and vitality of those we serve. Through our divisions, Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers, and patients. Join us in driving growth and improving lives.