Marketing and Communications Director

4 days ago

Alexandria, Virginia, United States National Society of Black Engineers Full time
Job Title: Marketing and Communications Director

Job Summary:

The Marketing and Communications Director will lead the strategic direction and execution of all marketing, communications, and public relations activities for the National Society of Black Engineers.

This role involves collaborating with internal and external stakeholders to enhance the organization's brand, engage diverse audiences, and drive awareness and support for our mission.

The Director will manage both people and processes, ensuring effective and consistent messaging across all platforms.

Key Responsibilities:
  • Develop and implement a cohesive marketing and communications strategy aligned with the organization's mission and goals.
  • Oversee the organization's brand, including trademarks, logo usage approval, and licensing.
  • Plan, execute, and evaluate marketing campaigns, including digital, print, and event-based initiatives.
  • Lead the creation of high-quality content for various channels, including the website, social media, email newsletters, press releases, and promotional materials.
  • Manage the organization's digital presence, including website, social media, and email marketing.
  • Build and maintain relationships with media, influencers, and key stakeholders.
  • Develop and manage crisis communication strategies to handle any potential issues effectively.
  • Collaborate with the development team to create marketing materials and campaigns that support fundraising efforts.
  • Lead, mentor, and develop the marketing team.
  • Conduct market research to identify opportunities, trends, and best practices.
  • Develop and manage the marketing and communications budget.
  • Establish and monitor key performance indicators (KPIs) for all marketing and communications activities.
Requirements:
  • Bachelor's degree in marketing, communications, or a related field.
  • Minimum of 8 years of marketing experience, with at least 3 years in a leadership role.
  • Demonstrated success managing end-to-end marketing campaigns.
  • Strong understanding of digital marketing, social media, and content marketing.
  • Excellent written and verbal communication skills.
  • Ability to think creatively and strategically.
  • Experience managing budgets and working with external vendors and partners.
  • Strong leadership and team management skills.
  • Ability to work effectively in a fast-paced, dynamic environment.
  • Passion for the organization's mission and values.
  • Strong computer skills, including Microsoft Suite (Excel, Word, Access) and project management software.
  • Exceptional communication and interpersonal skills, with the ability to establish and maintain internal and external relationships.
  • Excellent time management and organizational skills.
  • Self-motivated with a passion for advancing the organization and its mission.
  • Comfort and confidence working under pressure of deadlines and managing multiple priorities.
  • Ability to maintain confidentiality of information.

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