Integrated Marketing Leader

4 days ago


Costa Mesa, California, United States American Automobile Association Full time
About Our Team
We're a dynamic and collaborative team of professionals who share a passion for delivering exceptional service to our members. Our team is built on a strong foundation of diversity, equity, and inclusion, and we believe that bringing together different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service. We're seeking an experienced Integrated Marketing Leader to join our team. As a key member of our marketing department, you will be responsible for developing and executing integrated marketing plans that drive customer acquisition and retention. Your expertise in data-driven marketing strategies, campaign optimization, and vendor management will help us achieve our goals and exceed our members' expectations.

The Role
We're looking for a seasoned professional with a proven track record of success in integrated marketing. You will work closely with our cross-functional teams to ensure seamless execution of marketing initiatives and deliver measurable results. Your ability to lead and manage a team will be essential in driving business growth and improving customer engagement.

Responsibilities
- Develop and execute comprehensive integrated marketing plans that align with our business objectives
- Collaborate with our creative teams to design and develop compelling campaigns that drive customer action
- Utilize advanced analytics tools to track, measure, and report on campaign performance and ROI
- Work closely with our sales and operations teams to ensure alignment and seamless execution of marketing initiatives
- Provide regular progress updates and recommendations to senior leadership to enhance program effectiveness

Requirements
- 7-10 years of experience in developing and managing integrated marketing plans
- Proven success in utilizing marketing databases and research tools to segment and target audiences, analyze campaign performance, and derive actionable insights
- Strong contract negotiation and management experience, with the ability to navigate vendor agreements and ensure optimal value and performance from external partners
- Experience working across diverse industries or markets, adapting strategies to meet unique business needs and challenges
- Familiarity with advanced analytics tools and software to track, measure, and report on marketing campaign performance and ROI

About Our Benefits
We offer a comprehensive benefits package, including health coverage, a 401(K) savings plan with company match, pension, tuition assistance, PTO for community volunteer programs, wellness program, and employee discounts.

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