Marketing Manager for Channels

4 days ago


Costa Mesa, California, United States Experian Full time

About Experian
We're a global technology company in data and analytics, passionate about unlocking the power of data to transform lives and create opportunities. Our commitment is to helping economies and communities flourish.

Job Description
We're looking for a skilled Channel Marketing Program Manager to drive business growth in middle market verticals. This role is critical in bridging the gap between marketing and sales, ensuring the successful execution of tailored marketing programs and campaigns that increase pipeline growth and revenue.

The Role
You'll be responsible for developing strategies to create leads, enhance customer engagement, and guide brand awareness within specific territories or channels. You'll work closely with our Integrated and Vertical Marketing teams to adapt broad-based campaigns for regional needs, while designing custom, channel-specific programs.

Key Responsibilities

  • Develop and implement tailored marketing programs and campaigns to drive pipeline growth and revenue.
  • Collaborate with Middle Market Sales and BDR teams to understand regional and channel-specific needs, tailoring marketing efforts to align with revenue goals.
  • Conduct market research to stay informed on industry trends, competitive landscape, and customer needs, using insights to inform marketing campaigns and positioning.
  • Customize corporate and vertical marketing programs to meet regional/channel requirements, ensuring relevance and influence.

Requirements

  • 3+ years of experience in B2B marketing, channel marketing, sales enablement or a similar role with a focus on campaign strategy.
  • Project management skills.
  • Experience with industry-specific market dynamics, buyer personas and customer journey.
  • Experience creating engaging and sales content.
  • Hands-on experience with marketing tools like Salesloft, Seismic, 6Sense, or similar platforms.


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