Marketing Business Analyst
7 days ago
Position : Marketing Business Analyst
Requisition ID: : 1590
*** This position is on-site in Costa Mesa, California. No relocation is available at this time.**
*** This position requires work eligibility without any visa requirements.**
PURPOSE OF JOB:
In this role, you will be responsible for tracking, measuring, monitoring, analyzing, and interpreting performance data related to marketing, member acquisition, product usage, profitability, ROMI, and more. You will collect and analyze data from all marketing efforts, including traditional, digital, and alternative channels, as well as acquisition sources. Additionally, you will perform competitive analysis and use your product and market knowledge to segment members and prospects. This will involve generating targeted marketing lists and campaigns using various internal and external data sources.
ESSENTIAL RESPONSIBILITIES:
Collaborate with Marketing team to deliver dashboards and analytics providing data-driven insights into marketing goals, campaign results, open rates, click throughs, campaign funnels, and ROMI.
Monitor results and effectiveness of marketing automation programs and work with the Marketing team on enhancements as appropriate.
Contribute to marketing research and planning.
Identify target segments and create marketing lists for email, direct mail, digital advertising, calling, and more, based on department or organizational goals and criteria. Utilize Segmint, Raddon, data warehouse, and other tools for segmentation.
Work with Marketing staff to provide queries, data, or other assistance needed to deliver personalized promotions, trigger-based messages, and drip campaigns.
Query the internal Data Warehouse to extract data for analysis and segmentation using MS-SQL; integrate other data sources and tools as needed.
Work with Business Intelligence and Marketing to integrate external data sources (such as Google Analytics) into comprehensive Tableau dashboards.
Create monthly reporting of marketing efforts (traditional, digital, & alternative).
Collaborate with other members of the Business Intelligence team to coordinate data importing, reporting, and other tasks.
Manage the monthly updating of the Raddon MCIF system.
Participate in other Business Intelligence projects and work on projects for other operational areas as needed.
Perform other duties as assigned or requested.
EDUCATION/EXPERIENCE:
BA or BS degree and 2+ years related experience in marketing data analysis, digital marketing, business intelligence, or equivalent combination of education and experience. Proven experience with marketing segmentation and marketing automation in a financial services environment preferred.
Proficiency in MS-SQL, Tableau and Excel required. Experience with marketing automation platforms and marketing mix models are highly preferred. Familiarity with additional analytical tools such as SPSS and Google Analytics, and knowledge of Raddon MCIF and Symitar Episys is a plus.
Must be a self-starter with the ability to work with little to no direct supervision. Requires strong marketing, analytical and communication skills. Demonstrated experience working with marketing segmentation and analysis, working with data; problem-solving skills; and the ability to gather, analyze and present data in a usable/meaningful manner.
$87,671.03 - $131,506.54
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