Virtual Specialist Office Assistant

2 weeks ago


Greensboro, North Carolina, United States Morehead State University Full time
Job Summary

The Virtual Specialist Work Study Assistant will play a crucial role in enhancing Morehead State University's online presence and engagement with students, faculty, staff, and the broader community.

Key Responsibilities
  • Develop and produce high-quality, engaging content for Morehead State University's Admissions social media accounts, including researching trends, brainstorming ideas, scripting, shooting, and editing videos.
  • Collaborate with the Virtual Recruitment Specialist to shape the content strategy and provide input on the types of content that will engage and appeal to the university's community.
  • Assist in managing the account's day-to-day activities, including posting, monitoring comments, responding to messages, and fostering a sense of community among followers.
  • Monitor analytics and engagement metrics to evaluate the effectiveness of content and provide regular reports and recommendations to improve performance and reach.
  • Cross-promote content on other platforms to ensure a cohesive and consistent message across all channels.
  • Stay updated with the latest trends, challenges, features, and recommend relevant and innovative ideas for content.
  • Collaborate with various student organizations, clubs, and departments to create joint content and showcase the diversity of campus life.
  • Act as a positive and enthusiastic ambassador for the university, reflecting its values and unique attributes in all content produced.
Requirements
  • Currently enrolled as a student at Morehead State University.
  • Strong understanding of TikTok's platform, trends, and culture.
  • Proficiency in video shooting and editing techniques, with access to necessary equipment.
  • Creativity and the ability to think outside the box to create engaging and viral content.
  • Excellent communication skills and a good understanding of social media etiquette.
  • Enthusiastic about social media, digital marketing, and storytelling.
  • Basic analytical skills to track performance and make data-driven decisions.
  • Time management and organizational skills to handle multiple projects and deadlines.
  • Ability to work independently and as part of a team.

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