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Director of Strategic Enrollment Marketing and Communications

2 months ago

Gainesville, Florida, United States InsideHigherEd Full time
About the Opportunity

We are seeking a highly skilled and experienced professional to lead our strategic enrollment marketing and communications efforts. As a key member of our team, you will be responsible for developing and implementing marketing and communications strategies to attract and retain top talent.

Key Responsibilities
  • Develop and execute comprehensive marketing and communications plans to promote our university's brand and recruitment efforts.
  • Lead a team of marketing and communications professionals to create engaging content and campaigns that drive enrollment and retention.
  • Collaborate with cross-functional teams to integrate marketing and communications efforts with other university initiatives.
  • Stay up-to-date on industry trends and best practices in enrollment marketing and communications.
  • Develop and manage budgets for marketing and communications initiatives.
Requirements
  • Master's degree in marketing, communications, or a related field.
  • At least 6 years of experience in marketing and communications, with a focus on enrollment and recruitment.
  • Proven track record of developing and executing successful marketing and communications campaigns.
  • Excellent leadership and team management skills.
  • Strong analytical and problem-solving skills.
Preferred Qualifications
  • Experience working in higher education.
  • Knowledge of CRM systems and data analysis.
  • Experience with project management software and tools.
  • Strong creative and writing skills.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced marketing and communications professional looking for a new challenge, we encourage you to apply.