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Assistant Manager, eMerchandising HPC Omni

2 months ago

Middleton, Wisconsin, United States Spectrum Brands Full time

Job Summary

The Assistant eCommerce Content Manager will play a crucial role in devising and implementing strategies to boost online sales revenue through improved organic search, on-site navigation, content optimization, and review/ratings. Reporting to the eCommerce Marketing Manager, this position will collaborate closely with Sales, Product Marketing, and Creative & Media to drive eCommerce growth.

Main Responsibilities

  • Develop and execute omni-channel product launch programs to drive engagement and support retail, including publication of above-the-fold content, A+/Enhanced content, backend SEO & navigation optimization, and review/ratings.
  • Manage new item set-up procedures on eCommerce partner sites using software automation to ensure speed to market and coordinated on-time delivery based on product launch calendars.
  • Coordinate and execute sampling campaigns to syndicate reviews/ratings across the eCommerce landscape and track ongoing review trends.
  • Ensure brand consistency and compliance across all major eCommerce partner sites.
  • Build and maintain systems and protocols to ensure all content is optimized.
  • Assist in maintaining detailed content health analytics reporting dashboards.
  • Provide content optimization expertise, recommendations, and insights based on emerging trends and e-retailer-specific site capabilities to Marketing, Sales, and Digital Creative teams to improve conversion rates and the overall digital consumer experience.
  • Track and report organic share of search KPIs to increase traffic via improved SEO keyword density and on-site navigation for multiple CPG brands and product categories.

Requirements

  • Bachelor's degree in Communications, Marketing, Computer Science, or equivalent.
  • 1-3 years of experience in Project Management, Marketing, eCommerce, or equivalent field.
  • Working knowledge of Amazon Vendor Central; preferably other online retailer portals.
  • Deep working knowledge of the latest SEO/navigation techniques and algorithm updates.
  • Working knowledge of Content Syndication Platforms, ideally Salsify and BazaarVoice.
  • Strong written and oral communication skills.
  • Experience with detail-driven projects; preferably in a marketing department.
  • Ability to handle multiple tasks, priorities, and deadlines.