Associate Performance Marketing Manager
4 weeks ago
Job Requirements:
Spectrum Brands' Home & Personal Care (HPC) Appliances business participates globally in small electric appliances, shave/groom appliances, and beauty appliances.
Our well-known brands include George Foreman, Black+Decker, Farberware, Breadman, Juiceman, Russell Hobbs, and Remington.
We distinguish our product offerings from the competition by employing forward-thinking, innovative technologies matched with a strong understanding of consumer needs to bring to market high-quality, superior products that delight the end user.
Job Summary:
Please note, this is a contract role and not eligible for employee benefits.
As the Associate Performance Marketing Manager:
At Spectrum Brands, you will be responsible for executing and optimizing advertising campaigns across various eCommerce platforms.
You will work closely with the sales, account management, and content teams to execute advertising strategies that drive revenue growth and brand awareness.
Your main goal is to maximize and grow incremental sales while managing spend efficiency to deliver TACoS goals.
Your day-to-day activities will involve executing advertising campaigns, analyzing performance data, and making data-driven optimizations on the Amazon, Wal-Mart, and Target marketplaces.
You will collaborate with internal teams to align advertising efforts.
Primary Duties & Responsibilities:
- Develop, execute, and manage advertising campaigns across various eCommerce platforms, including Amazon, Walmart, and others.
- Execute a full-funnel marketing execution on the Amazon and Wal-Mart marketplace, including sponsored product, sponsored brands, sponsored display, and DSP campaigns.
- Leverage marketing software to manage, execute, and optimize marketing performance.
- Analyze campaign performance data and make data-driven optimizations to maximize TACoS performance and identify new advertising opportunities.
- Provide regular reports and insights on advertising performance to eCommerce sales and inventory teams and other key stakeholders.
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