Chief Revenue Officer for Luxury Hospitality

4 weeks ago

Chicago, Illinois, United States Accor Hotels Full time
Lead Sales & Marketing Strategist

Fairmont Chicago, Millennium Park is a prominent Food & Beverage leader in the city, with an innovative partnership with Richard Sandoval Hospitality for its upscale pan Latin restaurant and tequila bar, Toro. As a luxury hotel, Fairmont Chicago offers spacious guestrooms and spectacular suites, including 84 newly renovated rooms and a luxurious Fairmont Gold Lounge.

The Hotel boasts a superior and distinctive array of amenities and services, including seasonal pop-ups and high-end event spaces. The ideal candidate will be part of the hotel's key leadership team, overseeing Commercial activities to maximize revenue from all areas.

Responsibilities
  1. Strategic Planning & Execution:
  • Develop comprehensive sales and marketing strategies aligning with the hotel's goals and brand identity.
  • Analyze market trends and competitor strategies to identify new business opportunities and target markets.
  • Lead annual budgeting and forecasting processes for the sales and marketing departments, setting clear objectives and tracking performance.
  • Prepare and implement annual marketing plans, setting clear objectives and tracking performance.
  • Cultivate strong relationships with ownership and provide regular updates on strategic initiatives and performance metrics to instill confidence in the hotel's direction.
Sales Leadership & Revenue Generation:
  • Lead the sales team to meet or exceed revenue targets through direct sales, group bookings, corporate partnerships, and events.
  • Establish and maintain relationships with key clients, travel agencies, corporate partners, and luxury consortia to drive business.
  • Develop and sustain essential relationships within the community, such as with the Convention and Visitors Bureau, to enhance the hotel's positioning.
  • Partner with Director of Revenue Management to set pricing strategies and maximize Total RevPAR.
  • Coordinate initiatives with Global Sales teams and consultants as appropriate.
Marketing & Brand Management:
  • Oversee brand-positioning efforts, ensuring all guest touchpoints reflect the luxury and quality of the brand.
  • In partnership with PR and media companies, design and execute marketing campaigns across digital, social, print, and PR channels to increase brand awareness and guest engagement with the hotel.
  • Collaborate with external PR and media agencies to enhance the hotel's visibility and reputation in the luxury market.
Team Leadership & Development:
  • Manage, mentor, and develop the sales and marketing team, fostering a high-performance culture.
  • Conduct regular training and performance reviews to ensure the team remains motivated and focused on achieving goals.
  • Promote a collaborative environment, working closely with other departments (e.g., operations, finance) to ensure a seamless guest experience.
Analytics & Reporting:
  • Use data-driven insights to measure the effectiveness of sales and marketing efforts, making adjustments to optimize performance.
  • Prepare regular reports and presentations for the executive team and ownership, providing insights on revenue performance, market trends, and ROI.
  • Monitor customer satisfaction metrics, adjusting strategies to meet and exceed guest expectations.
Requirements
  1. Previous Experience: Senior leadership role within a similar hotel brand required.
  2. Extensive Hotel Operations Experience: Required.
  3. Demonstrated Knowledge: Budget planning and financial controls.
  4. Computer Literacy: Microsoft Windows applications required.
  5. Education: University/College degree in a related discipline preferred.
  6. Interpersonal Skills: Strong problem-solving abilities.
  7. Reliability: Highly responsible and reliable.
  8. Teamwork: Ability to work cohesively as part of a team.
  9. Guest Focus: Ability to focus attention on guest needs, remaining calm and courteous at all times.
Compensation

Estimated salary range: $100,000 - $120,000 per annum, depending on qualifications and experience.

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