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GTM Strategy Manager
2 months ago
We are seeking a dynamic GTM Strategy Manager to spearhead our growth initiatives in the Los Angeles market. This role is pivotal in scaling our operations and enhancing our community engagement within the rental marketplace.
Key Responsibilities- Drive the execution of growth strategies for both supply and demand within the Los Angeles marketplace.
- Conduct thorough analysis and reporting on market performance, focusing on key metrics such as user acquisition, transaction growth, and community engagement.
- Foster a vibrant community of renters and lenders, enhancing brand loyalty and identifying potential brand ambassadors.
- Develop and implement comprehensive marketing strategies aimed at increasing brand visibility and user engagement.
- Encourage word-of-mouth marketing through user-generated content and community interactions.
- Monitor user behavior to improve customer conversion rates and facilitate successful rental experiences.
- Collaborate with cross-functional teams to ensure alignment of marketing strategies with overarching business objectives.
- Act as an internal expert on the Los Angeles market, understanding community dynamics and demographic trends.
- Support the operationalization of key initiatives to facilitate future market expansions.
- 5-8 years of experience in Strategy & Operations, Growth Operations, or related fields, with a minimum of 2 years in a GTM or Market Lead role.
- Proven ability to manage and scale user acquisition efforts in new markets.
- Strong analytical skills with a focus on data-driven decision-making.
- Experience in fast-paced environments, particularly within startups.
- Excellent communication and organizational skills, with a strong emphasis on accountability.
- Creative mindset with a passion for fashion and sustainability.
- Competitive salary and equity options.
- Comprehensive health, dental, and vision insurance.
- Incentives for using our platform.
- Engaging team events and company gatherings.
- Opportunities for company offsites.
