Product Director, Travel

4 weeks ago


Redwood City, California, United States Electronic Arts Full time

Job Summary

The future of entertainment is interactive, and our Marketing team plays a vital role in this future by building content, culture, and community around our brands.

We empower audiences to engage with our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Star Wars Galaxy of Heroes, Golf Clash, and more.

We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and putting our franchises at the center of the broader entertainment ecosystem.

Key Responsibilities

  • Lead the Product Marketing and Marketing Strategy efforts for one of EA Mobile's top games or franchises.
  • Partner with EA Mobile game studios, Growth leaders, and other teams to increase player acquisition, retention, and engagement.
  • Develop and deliver marketing strategies that align with financial plans, product roadmaps, and audience insights.
  • Drive marketability validation and optimization for EA Mobile games from incubation to launch and throughout their lifecycle.

Requirements

  • Bachelor's Degree or equivalent in business or a related field.
  • ~5+ years of experience in mobile marketing, product marketing, or brand marketing.
  • Strong analytical skills and ability to translate data into actionable insights.
  • Integrated marketing experience, including paid, owned, and organic channels.

What We Offer

We offer a competitive package of benefits, including paid time off, sick time, medical/dental/vision insurance, life insurance, disability insurance, and a 401(k) plan to regular full-time employees.



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