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Virtual Retail Marketing Specialist

2 months ago

Charleston, West Virginia, United States Dietz & Watson Full time

Retail Marketing Manager

Company Overview: Dietz & Watson, Inc.

Founded in 1939, Dietz & Watson, Inc. has a longstanding tradition of excellence in the food industry. With a commitment to quality and family values, we have grown into a nationally recognized brand, celebrated for our unique family recipes. Our dedication to maintaining a supportive work environment is as strong as our commitment to delivering exceptional products.

Job Summary:

  • Formulate and implement comprehensive retail marketing strategies
  • Work closely with various teams to create effective point-of-sale materials
  • Manage promotions and activations tailored to specific accounts
  • Serve as the primary liaison for retail partners
  • Maintain brand consistency and marketing effectiveness at the point of sale

Key Responsibilities:

  • Drive the creation of in-store marketing campaigns
  • Develop strategic initiatives based on sales objectives and consumer insights
  • Collaborate with the merchandising team on displays, promotions, and events
  • Oversee the planning and execution of in-store campaigns
  • Coordinate the production and distribution of marketing materials

Qualifications:

  • Bachelor's degree in Marketing or a related discipline
  • 3-5 years of experience in retail shopper marketing
  • Excellent communication skills and a strong understanding of consumer behavior
  • Ability to manage multiple projects and thrive under pressure
  • Proficient in Microsoft Office Suite
  • Willingness to travel nationally up to 25% and work flexible hours

If you possess a creative mindset and a strategic approach to retail marketing, we encourage you to consider a role as a Retail Marketing Manager at Dietz & Watson, Inc.