Marketing Lead for Employee Benefits

4 weeks ago

Glen Allen, Virginia, United States TIH Insurance Full time

Job Summary

The Marketing Lead for Employee Benefits will lead and coordinate marketing activities on new and renewal business as well as support Producer in sales activities. This role requires knowledge of applicable coverages, carrier guidelines, alternative funding arrangements, underwriting, and legislative changes. The successful candidate will build and grow relationships with carrier representatives, teammates, and clients when applicable.

Key Responsibilities

  • Serve as consultative point of contact for the team in relation to coverages and marketing matters; identify and understand client needs and provide recommendations with supporting rationale.
  • Assist the producer in sales efforts, including responding to Requests for Proposals, participating in prospect meetings, and selling additional lines and endorsements that enhance coverage and meet the needs of the client, when applicable.
  • Build and maintain carrier relationships by phone, email, and in person.
  • Grow a working knowledge of the current marketplace and capabilities of providing alternatives for the transfer of risk.
  • Coordinate and work closely with local leadership to drive LOB strategy and initiatives as well as promote and drive utilization of best practices.
  • Demonstrate strong skills at negotiating pricing, where applicable, and policy conditions and terms with the selected carriers, and decide the best carrier(s) for the client within marketing guidelines.
  • Assist the Producer and account team members in collecting client information.
  • Provide analyses and recommendations of coverage needs to the Producer, assist the Producer in developing initial marketing and renewal strategies, and lead the execution of marketing and renewal strategies, working with account team members and direct communications with carrier underwriters and other carrier representatives.
  • Lead the renewal process and prepare company applications and submissions to appropriate markets.
  • Prepare any proposals, finance agreements and other presentations, as requested
  • Assist the Producer in and/or lead in presenting coverage and renewal recommendations to the client.
  • Ability to direct and lead renewal strategy as requested.
  • Visit prospects and/or clients with Producer and/or other teammates as required.
  • Understand and utilize the client management system(s) and other relevant technology platforms.
  • Attend seminars, classes, and carrier meetings to keep abreast of new products available for clients and acquire expertise in legislative changes.
  • Be a resource to teammates and very knowledgeable about insurance carrier products and programs
  • Mentor and train other account team members as appropriate, and demonstrate strong interpersonal and professional relationship building skills.
  • Back up and support account teams, as required, on interim marketing or technical support assistance.
  • Other job duties and responsibilities as requested by management.

Qualifications

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor's degree or equivalent education and/or related experience
  • Five years of relevant insurance industry experience
  • Appropriate insurance license(s)
  • Considerable knowledge of markets, policies and coverage issues for all states and industries serviced
  • Organizational skills to plan and prioritize workload, and to oversee application of work flows and procedures
  • Leadership skills, service, and team orientation to provide direction, praise, constructive feedback, and development to employees in a way that maximizes productivity and team morale
  • Strong communication and interpersonal skills to build and maintain positive business relationships with clients, market contacts, and McGriff teammates
  • Strong persuasion skills and tact to obtain information, negotiate with markets, and motivate staff
  • Discretion and problem solving skills to analyze client information, proposal competitiveness, etc., and to resolve client, market, and employee relations problems
  • Demonstrated proficiency in basic computer applications such as Microsoft Office Suite
  • Ability to travel overnight

Benefits

TIH Insurance offers a comprehensive benefits package to eligible employees, including medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan. Additionally, teammates receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.

TIH supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law.

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