Digital Marketing Specialist
1 week ago
We are seeking a highly skilled PPC Specialist to join our team at RedRover Sales & Marketing Strategy. As a key contributor to our client production team, you will be responsible for creating, managing, and optimizing PPC campaigns on various platforms, including Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
Key Responsibilities- Conduct keyword research and analysis to identify effective keywords for ad campaigns.
- Write engaging, relevant, and optimized ad copy for high click-through rates.
- Set up and optimize bidding strategies to ensure campaigns stay within budget and meet performance goals.
- Monitor ad performance and make adjustments to improve metrics such as CTR, CPC, and CVR.
- Analyze and interpret campaign data to identify trends and insights, and make data-driven recommendations for campaign optimization.
- Stay up-to-date with the latest trends and best practices in PPC advertising and implement new strategies as appropriate.
- Generate weekly and monthly client reporting for major metrics, goals tracking, and revenue tracking.
- Manage web analytic dashboards, reports, and other key reporting tools, and highlight key areas of importance in accordance with client goals.
- Current Google Ads certification.
- 3+ years of experience executing high-performing Google Ads and paid social campaigns at a minimum of $30,000 per month in total ad spend for B2B clients.
- Strong analytical skills.
- Excellent attention to detail.
- Technical knowledge of all PPC platforms.
- Ability to relate facts and findings to a broader strategy.
- Results-driven and outcome-focused.
- Excellent follow-through and organization.
- Data visualization skills.
- Strong communication skills.
RedRover is an internationally award-winning B2B agency embarking on national expansion plans. We are a growth-oriented company that values a positive work environment and offers a competitive compensation package, including healthcare, dental, and vision benefits, generous paid time off, vacation expense reimbursement, pet insurance, daycare expense reimbursement, fitness benefits, paid maternity/paternity leave, retirement contributions, flexible hours, and a dog-friendly workplace.
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Product Marketing Specialist
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