Market Segment Strategist
4 days ago
Market Segment Manager - Defense Electronics
About the Role:
We are seeking a seasoned Market Segment Manager to lead our Defense Electronics business. As a key member of our team, you will be responsible for defining and executing the business strategy for this critical market segment.
Key Responsibilities:
- Develop and implement a comprehensive business plan for the Defense Electronics market, aligned with our overall strategic growth objectives.
- Drive compliance with our strategic marketing process for the Defense and Aerospace segment.
- Define and prioritize the solution roadmap for the segment, including product mix and positioning strategy.
- Build and maintain strategic relationships with key customers, partners, and industry experts to enhance our competitive position.
- Develop customer-focused acquisition strategies based on our ACS Right to Win framework.
- Collect and analyze competitive intelligence, identifying new competitors and market trends.
- Consult on pricing strategy for key customers in the segment.
Requirements:
- Bachelor's degree in Engineering, Science, or Marketing with experience marketing technical products.
- 7-10 years of product marketing experience in the aerospace and defense industry, or a combination of product marketing and technical sales experience.
- Significant global experience in business development roles.
- Proven track record of leading effective teams in a matrixed organization.
- Strong analytical skills, with the ability to distill data into actionable insights.
- Knowledge of the Aerospace and Defense Market and key members of the value chain.
- Strong interpersonal skills, with the ability to influence without direct managerial authority.
Preferred Qualifications:
- MBA or Marketing Concentration.
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