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Marketing Director

2 months ago

San Francisco, California, United States NRB Jobs Training Full time
Job Summary

We are seeking a dynamic and experienced Marketing Director to lead our marketing efforts and drive business growth. The ideal candidate will have a proven track record in B2B marketing, particularly within the technology and consulting sectors.

Key Responsibilities
  • Strategy Development: Develop and implement a comprehensive marketing strategy aligned with our business goals, identifying market opportunities and setting clear, measurable objectives for marketing initiatives.
  • Brand Management: Elevate our brand presence through consistent messaging and visual identity, overseeing the creation of compelling content that communicates our value proposition.
  • Demand Generation: Design and execute multi-channel demand generation campaigns to attract and convert leads, leveraging digital marketing, content marketing, and events to drive pipeline growth.
  • Content Strategy: Develop a robust content strategy that includes thought leadership articles, case studies, white papers, and webinars, collaborating with subject matter experts to produce high-quality, relevant content.
  • Market Research and Analysis: Conduct market research to stay abreast of industry trends, competitor activities, and customer needs, using data-driven insights to optimize marketing strategies and campaigns.
  • Team Leadership: Lead and mentor a team of marketing professionals, fostering a culture of creativity and collaboration, managing external agencies and vendors to ensure high-quality deliverables.
  • Metrics and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of marketing efforts, providing regular reports on campaign performance, ROI, and strategic recommendations.
Requirements
  • Education: Bachelor's degree in any discipline.
  • Experience: No experience required.
  • Skills: Proven experience in developing and executing successful marketing strategies, including digital, thought leadership, events, PR, communications, content, and partnerships, strong leadership skills, excellent communication and presentation skills, proficiency in marketing automation tools and CRM systems, experience with Google Workspace tools and Adobe Creative Suite.