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Marketing Director
2 months ago
Job Summary:
The Marketing Manager will be responsible for developing and implementing marketing strategies to enhance the value and experience of customers and visitors within assigned properties. This role will involve managing marketing, promotions, events, customer service, and public relations efforts to drive business growth and improve customer satisfaction.
Key Responsibilities:Marketing- Develop and execute marketing plans to promote properties and drive business growth.
- Manage advertising, branding, event planning, social media, public relations, and crisis communications initiatives.
- Implement advertising programs through market analysis, demographic and psychographic surveys, media research, and program evaluation.
- Manage budget to approved Marketing Fund and oversee communications tools to keep retail merchants informed.
- Assist retail merchants in enhancing sales by analyzing sales reports and recommending strategies.
- Create and oversee tactical marketing, public relations, and promotional plans for new store openings.
- Manage signage program and digital directories throughout the region.
- Develop and update content, architecture, graphics, and increase online visibility for property websites and social media channels.
- Manage content, design, production, and distribution of office customer communications.
- Manage event ideation and execution of external events at properties, including oversight of event calendar, contracts, user agreements, certificates of insurance, and production schedules.
- Enhance and protect BXP's brand and image by approving all use of photographic images, logos, and write-ups by contractors, vendors, and tenants.
- Direct and manage the work of outside event producers, vendors, and consultants, including public relations and advertising agencies.
- Develop and execute communications plans for merchants, customers, and visitors regarding ongoing construction and development projects.
- Represent BXP in the outside community through active participation in civic, educational, and charitable organizations.
- Implement marketing programs to position BXP and our properties as a positive component in the surrounding market.
- Oversee Marketing staff, as assigned.
- Develop and maintain positive working relationships with members of the local media and other BXP teams.
- Maintain on-going relationships with Marketing Managers of other BXP venues and share marketing expertise and best practices.
- BA/BS degree required with a concentration in Marketing, Communications, or Event Planning.
- A minimum of 4 to 7 years of progressively responsible marketing or marketing communications experience.
- Direct supervisory experience required; 2 to 4 years preferred.
- Excellent written and oral communication skills.
- Strong analytical skills and familiarity with basic marketing research techniques.
- Knowledge of print production, advertising production, media buying, and marketing incentives.
- Proven initiative, project management skills, and ability to work in a fast-paced entrepreneurial environment.
- Involves work of a general office nature usually performed sitting.
- Involves work of a general office nature usually performed standing.
- Involves movement between departments and properties to facilitate work and events.
- Regularly interfaces with tenant contacts, leasing, construction, development, and financial teams, as well as external vendors, consultants, and the general public.
This position reports to the Marketing Director, who provides supervision, guidance, and evaluates work performance on a periodic basis.
Salary Range:$100,230 - $153,300. BXP offers a competitive total rewards package, including base salary and annual discretionary bonus.