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Senior Marketing Operations Specialist

2 months ago


Boston, Massachusetts, United States Vista Higher Learning Full time
About the Role

We are seeking a highly skilled Marketing Operations Specialist to join our team at Vista Higher Learning. As a key member of our marketing team, you will play a critical role in driving strategic growth and collaboration across our organization.

Key Responsibilities
  • Marketing Technology Expertise: As the Marketo SME, you will be responsible for managing current campaigns, program & campaign planning, customer journeys, and other related initiatives.
  • Strategic Alignment: You will drive strategic alignment as the Marketing Technology/Marketo SME, ensuring tools and systems are optimized to support growth and scalability.
  • Cross-Functional Collaboration: You will collaborate cross-functionally with product, sales, and operations teams to drive cohesive and impactful campaigns and support sales enablement activities.
  • Advanced Analytics: You will lead the design and implementation of advanced analytics frameworks and dashboards, enabling the marketing team to track, measure, and optimize performance with precision.
  • Data-Driven Insights: You will translate complex data into actionable insights, guiding strategic decisions and ensuring that marketing efforts are targeted, effective, and aligned with business objectives.
  • Process Optimization: You will create and implement processes that scale with company growth, focusing on automation, workflow optimization, and seamless execution of marketing strategies.
  • Audience Segmentation: You will develop audience segmentation, including lifecycle stages and personas, to strengthen the various customer journeys and impact pipeline movement.
  • Customer Journey Mapping: You will conduct Customer Journey Mapping exercises regularly to document existing processes and locate gaps, making plans to optimize via campaigns, engagements, reports, and dashboards.
  • Reporting and Dashboards: You will build and manage dashboards across various systems to provide real-time reporting outputs that are centralized and allow for easy access by stakeholders.
Requirements
  • Education: Bachelor's degree required.
  • Marketing Experience: 5+ years of marketing experience, including significant, relevant experience in marketing operations and automation, with proven expertise in launching and measuring automation campaigns across various MarTech platforms.
  • Marketo Experience: 2+ years of hands-on, relevant experience with Marketo required, including experience as a Marketo Administrator, led or have been a part of Marketo integrations, led scoring, built multi-channel programs, and/or MQL systems.
  • CRM Experience: Strong CRM experience required, preferably Salesforce or similar.
  • Project Management: Prior experience managing multiple complex marketing programs from conception to launch, with strong program execution skills required.
  • Communication: Effective communication skills required, including presenting technical marketing information to non-technical audiences.
Preferred Qualifications
  • Education: Bachelor's degree or advanced degree in Marketing.
  • Industry Experience: Prior experience in B2B, SAAS, education technology, and/or language learning environment.
  • Organizational Skills: Highly organized.
  • Presentation Skills: Strong presentation skills.
  • Prioritization: Comfortable pivoting between tactical and strategic priorities.
Work Arrangement

This role requires a hybrid schedule where 2 days a week are onsite in our Boston, MA location during the week. Candidates must reside in MA or RI and be willing to meet this requirement to be considered.

Benefits

Our benefits package includes life/health/dental/vision insurance, 401(k), educational assistance, commuter pass subsidies, generous employee referral bonuses, PTO, and paid holidays.