AWS Partner Marketing Manager
4 weeks ago
The Partner Marketing Manager will be responsible for developing and executing a comprehensive content marketing strategy that supports the partner learning journey, program launches, and reinforces strategic messaging to, thru, and with AWS Partners. This role will oversee the creation, curation, and distribution of high-quality content across various channels to engage decision-makers and technical audiences, drive awareness and AWS Training and Certification (T&C) offerings, and ultimately contribute to business growth.
Key Responsibilities
Develop co-launch strategies and plans with high priority AWS Training Partners to reach new customers and build net-new pipeline.
Develop, refresh, and deliver partner content across web, marketing playbooks, collateral, course catalog, slides, infographics, eBooks, multimedia videos, and PR templates.
Identify planned T&C product and program launches to determine partner audience relevance and design content and communication strategy accordingly.
Develop and implement marketing content to promote on AWS Partner Central including T&C offers, new announcements, and upcoming courses and exam preparation materials available.
Create and publish blog posts on the T&C and AWS Partner Network blogs and ensure organic social and social boosting activity to educate the Partner audience on new products and solutions and highlight partner success stories.
Manage cross-promotion of T&C across internal and external newsletter communications.
Identify content gaps and areas of investment for content production based on existing content inventory and the needs of Partner T&C.
Optimize and repurpose existing content assets to maximize their reach and impact for the AWS Partner audience across multiple channels.
Lead planning and execution of content creation with supporting agencies to product high-quality, engaging content that resonates with AWS Partners.
About the Team
The Global Marketing Programs team within the Self-serve, Growth & Training organization supports AWS Training & Certification business-to-business (B2B) initiatives across all Direct, Partner, and Channel motions with an emphasis on initiatives to reach both top-tier AWS accounts and the long-tail of unmanaged AWS customers. We focus on integration across the AWS marketing ecosystem as a whole while establishing new ways of working to drive reach and scale.
What We Offer
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
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