Strategic Campaign Development Specialist

1 day ago


New York, New York, United States Influential Full time
About the Role

We are seeking a highly skilled Strategic Campaign Development Specialist to join our team at Influential, the largest influencer marketing company in the world. As a key member of our team, you will be responsible for driving the planning and execution of campaigns that deliver best-in-class results for our clients.

The ideal candidate will have 3+ years of experience in media buying/planning, omni-channel marketing, or strategy roles, with a strong proficiency in Microsoft Excel and Google Suite. You will also have expertise in media planning/syndicated research tools and social listening platforms, as well as experience constructing Boolean queries and analyzing consumer cohorts and trends.

Responsibilities
  • Partner with Revenue and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts
  • Provide sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
  • Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
  • Ensure account media plan, messaging, and measurement approach aligns with the account strategy and client's business goals
  • Present/pitch the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client's KPIs to achieve successful business outcomes
Requirements
  • Bachelor's degree or equivalent experience
  • 3+ years agency experience in media buying/planning, omni-channel marketing, or previous strategy roles
  • Forward-thinking with a balance of strong analytical skills and creative thinking
  • Strong proficiency in Microsoft Excel (i.e. spreadsheet formatting, pivot tables, vlookups) and Google Suite
  • Expertise in media planning / syndicated research tools such as YouGov, GWI, Helixa, and Simmons
  • Experience constructing Boolean queries and using social listening tools (i.e. Netbase, Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
What We Offer
  • $75,000 - $95,000 salary range (dependent on candidate's related work experience, subject matter expertise, and work location)
  • Competitive benefits package including comprehensive medical, dental & vision insurance for employees, flexible time off, and 401(k) matching
  • A collaborative and dynamic work environment with a diverse team of professionals passionate about social media and influencer marketing


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