Strategic Campaign Development Specialist
1 day ago
We are seeking a highly skilled Strategic Campaign Development Specialist to join our team at Influential, the largest influencer marketing company in the world. As a key member of our team, you will be responsible for driving the planning and execution of campaigns that deliver best-in-class results for our clients.
The ideal candidate will have 3+ years of experience in media buying/planning, omni-channel marketing, or strategy roles, with a strong proficiency in Microsoft Excel and Google Suite. You will also have expertise in media planning/syndicated research tools and social listening platforms, as well as experience constructing Boolean queries and analyzing consumer cohorts and trends.
Responsibilities- Partner with Revenue and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts
- Provide sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
- Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
- Ensure account media plan, messaging, and measurement approach aligns with the account strategy and client's business goals
- Present/pitch the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client's KPIs to achieve successful business outcomes
- Bachelor's degree or equivalent experience
- 3+ years agency experience in media buying/planning, omni-channel marketing, or previous strategy roles
- Forward-thinking with a balance of strong analytical skills and creative thinking
- Strong proficiency in Microsoft Excel (i.e. spreadsheet formatting, pivot tables, vlookups) and Google Suite
- Expertise in media planning / syndicated research tools such as YouGov, GWI, Helixa, and Simmons
- Experience constructing Boolean queries and using social listening tools (i.e. Netbase, Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
- $75,000 - $95,000 salary range (dependent on candidate's related work experience, subject matter expertise, and work location)
- Competitive benefits package including comprehensive medical, dental & vision insurance for employees, flexible time off, and 401(k) matching
- A collaborative and dynamic work environment with a diverse team of professionals passionate about social media and influencer marketing
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