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Experiential Marketing Coordinator

2 months ago

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Job Description

Job Title: Marketing Activation Specialist

Job Summary:

We are seeking a highly motivated and organized Marketing Activation Specialist to join our team at Integrated Resources. The successful candidate will be responsible for developing and implementing marketing strategies to achieve business goals.

Key Responsibilities:

  • Activation Management:
    • Plan and execute experiential activations according to established budget and timelines.
    • Develop and distribute pre-event materials such as flyers, signage, and location maps.
    • Secure and manage vendors to ensure smooth event execution.
    • Assist with on-site logistics, setup/breakdown, and quality control to ensure seamless event flow.
    • Collect and report data on event performance, including registrations, leads, and engagement metrics.
  • Content Creation & Communication:
    • Gather and update data from various sources.
    • Maintain the Experiential Calendar for assigned regions.
    • Create visually appealing marketing materials such as event previews, flyers, and presentations.
    • Draft monthly highlights reports for internal stakeholders.
    • Prepare quarterly recaps with photos, engagement metrics, and key performance indicators.
    • Facilitate effective communication with the Field Team and sports partners.
  • Project Management & Collaboration:
    • Assist in large-scale planning for activations and community events.
    • Update partner benefit trackers and asset catalogs.
    • Manage storage unit inventory and logistics.
    • Schedule and facilitate team meetings to foster collaboration across departments.
    • Contribute to the development and implementation of marketing strategies.
    • Build and maintain positive relationships with clients, partners, and vendors.

Requirements:

  • A strong interest in marketing, business, or communications.
  • Excellent organizational skills and attention to detail.
  • Ability to work well in a team environment and collaborate effectively with colleagues.
  • Basic knowledge of Microsoft Office suite (Word, Excel, PowerPoint).
  • Strong verbal and written communication skills.
  • Availability to commit to a set schedule for the duration of the internship.
  • Creativity and proficiency in graphic design tools such as Canva is a plus.
  • Enthusiasm for sports and an interest in learning about sponsorship strategies.

Experience:

  • 0-2 years related work experience or equivalent combination of transferable experience and education.
  • Integrated marketing strategy, planning, and tactical experience.

Education:

  • Brand, marketing, communications, or a related field - Related Bachelor's degree or additional related equivalent work experience.

Qualifications/Certificates:

  • Will be responsible for coordinating large-scale events.
  • Working with the Experiential Marketing team and supporting the Sr. Specialist in their assigned regions.
  • Being on the phones, scheduling vendors for activations, being on-site for large-scale activations.
  • Experience using Canva to create marketing materials.
  • Creative mindset - experience coordinating logistics for large-scale events.