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Marketing Director, Biologics

1 month ago


US Trenton NJ USA Sun Pharmaceutical Industries, Inc. Full time
Job Title: Associate Director, Biologics Marketing

At Sun Pharmaceutical Industries, Inc., we are seeking a highly motivated and resourceful Associate Director to lead our Biologics Marketing team. As a key member of our marketing team, you will be responsible for developing and executing brand strategic imperatives, managing multiple agencies, and collaborating with cross-functional teams to drive business growth.

Key Responsibilities:
  • Lead annual brand and budget planning, ensuring alignment with business objectives and brand vision.
  • Support annual forecast process and monthly performance updates, leveraging data to inform business decisions.
  • Evolve the brand strategy and life cycle management opportunities to address unmet needs in identified diseases.
  • Develop and execute personal and non-personal promotion consistent with brand strategic imperatives and brand story.
  • Partner with Digital Center of Excellence to optimize brand digital strategies.
  • Lead, manage, and integrate agencies into the marketing team to ensure project work is consistent with brand strategy and differentiated.
  • Collaborate with Medical, Legal, and Regulatory Review team to ensure compliant and effective promotion.
  • Partner with business analytics to develop primary research, assess secondary research, and translate research into actionable insights.
  • Align with business partners and agencies on measurement plans to understand ROI and performance against KPIs.
  • Represent Sun and brand with patient and professional societies and advocacy organizations.
Requirements:
  • Bachelor's degree required, MBA a plus.
  • 5-7 years of pharmaceutical and/or life sciences marketing experience, with additional experience in sales, medical affairs, and market access a plus.
  • Brand marketing experience with HCPs and patients in the US, with a focus on biologics within dermatology, immunology, and rheumatology.
  • Recognized ability to influence matrix team members to deliver brand objectives.
  • Effective management of multiple agencies for both HCP and patient promotion plans.
  • Experience managing brand overall budget and agency-specific budgets.
  • Demonstrated ability to manage multiple projects simultaneously, set priorities, and meet deadlines.
  • Exceptional oral and written communication skills, with proficiency in Microsoft Office applications and Adobe Analytics.
Personal Skills/Attributes:
  • Transparent, ethical, honest, and collaborative team player.
  • Positive attitude and ability to work effectively in a dynamic environment without losing focus on business goals.
  • Strong and dependable leader who acts with humility and builds trust with management and across all stakeholders.
  • Resourceful with an ability to manage multiple responsibilities according to brand plan and timeline deliverables.
  • Leadership mindset that seeks out opportunities to proactively 'own the business.'
  • Passion for value creation and building breakthrough brands with strategies and tactics that uniquely deliver on customer needs.
  • Ability to be decisive based on strong analytical, project management, technical, and fiscal management skills.