Associate Director, Marketing

3 days ago

Princeton NJ United States Sun Pharmaceutical Industries, Inc. Full time

Associate Director, Biologics Marketing

Overview

The role of Associate Director for Biologics Marketing requires a highly motivated and resourceful individual who has solid marketing acumen and leadership behaviors necessary to deliver brand strategic imperatives. Demonstrated success in health care professional (HCP) and patient marketing within dermatology/immunology/rheumatology as well as Biologics is REQUIRED.  

The Associate Director of Marketing is a team leader recognized for their ability to influence matrix team members and manage multiple agencies for the successful development and execution of both HCP and patient promotion plans. Experience with budget management, samples management, forecasting, quarterly business reviews, and life cycle management are expected.  Effective cross-matrix team collaboration with Sales, Medical Affairs, Market Access and the Insights and Analytic teams are a requirement. Highly talented, professional individuals who do not take themselves too seriously, integrate well within teams, and have a sense of humor are preferred.  

Responsibilities

  • Lead annual brand and budget plan
  • Support annual forecast process and monthly performance updates
    • Lead annual manufacturing forecast process for product and track monthly performance against forecast
  • Support evolution of the brand strategy and life cycle management opportunities to continue to build the relevance of the brand by addressing unmet needs in identified diseases
  • Update message platform across customers as new data become available and ensure consistency of brand story across customers
  • Create and execute personal and non-personal promotion consistent with brand strategic imperatives and brand story
  • Partner with Digital Center of Excellence to develop as well as ensure all brand digital strategies are optimized
  • Lead, manage and integrate agencies into the marketing team to ensure project work is consistent with brand strategy and differentiated
  • Collaboratively lead review of promotion with Medical, Legal, and Regulatory Review team to arrive at compliant, effective promotion
  • Partner with business analytics in the development of primary research, assessment of secondary research and competitive analyses; translate research and data into actionable  insights
  • Align with business partners and agencies on measurement plans to understand ROI and performance against KPIs
  • Work closely with Professional Relations in developing and maintaining KOL relationships
  • Represent Sun and brand with patient and professional societies and advocacy organizations

Required Qualifications

  • Bachelor’s degree required, MBA a plus
  • 5-7 years of pharmaceutical and or life sciences marketing experience; additional pharmaceutical experience in sales, medical affairs, and market access a plus
    • Experience with marketing and/or selling biologics within at least two of the following disease areas is REQUIRED: dermatology, immunology, rheumatology
  • Brand marketing experience with HCPs and patients in the US
    • Experience in developing product strategy and tactical plans aligned to brand vision, positioning and messaging
    • Experience with digital, media marketing, CRM and other programs to build high “engage and act” customer journeys
    • Launch experience desirable
  • Recognized ability to influence matrix team members to deliver brand objectives
  • Effective management of multiple agencies for both HCP and patient promotion plans
  • Experience managing brand overall budget and agency specific budgets
  • Demonstrated ability to manage multiple projects simultaneously, set priorities and meet deadlines
  • Exceptional oral and written communication skills.  Well versed in Microsoft Office applications (PowerPoint, Excel etc..); Adobe Analytics and Veeva desirable

PERSONAL SKILLS/ATTRIBUTES:  

  • Transparent, ethical, honest, and collaborative team player
  • Positive attitude and the ability to work effectively in a dynamic environment without losing focus on business goals 
  • Strong and dependable leader who acts with humility and builds trust with management and across all stakeholders and cross functional groups including medical affairs, customer engagement, market access, sales, sales training, finance, legal, regulatory and compliance teams
  • Resourceful with an ability to manage multiple responsibilities according to brand plan and timeline deliverables
  • Leadership mindset that seeks out opportunities to proactively ‘own the business’
  • Passion for value creation and building breakthrough brands with strategies and tactics that uniquely deliver on our customer’s needs
  • Ability to be decisive based on strong analytical, project management, technical, and fiscal management skills

 

 

  • Associate Director, Marketing

    5 days ago

    Princeton, United States Sun Pharmaceutical Industries, Inc. Full time

    Associate Director, Biologics Marketing Overview The role of Associate Director for Biologics Marketing requires a highly motivated and resourceful individual who has solid marketing acumen and leadership behaviors necessary to deliver brand strategic imperatives. Demonstrated success in health care professional (HCP) and patient marketing within...

  • Associate Director, Marketing

    4 days ago

    Princeton, United States Sun Pharmaceutical Industries, Inc. Full time

    Associate Director, Biologics Marketing Overview The role of Associate Director for Biologics Marketing requires a highly motivated and resourceful individual who has solid marketing acumen and leadership behaviors necessary to deliver brand strategic imperatives. Demonstrated success in health care professional (HCP) and patient marketing within...

  • Associate Director, Marketing

    5 days ago

    Princeton, United States Sun Pharmaceutical Industries, Inc. Full time

    Associate Director, Biologics MarketingOverviewThe role of Associate Director for Biologics Marketing requires a highly motivated and resourceful individual who has solid marketing acumen and leadership behaviors necessary to deliver brand strategic imperatives. Demonstrated success in health care professional (HCP) and patient marketing within...

  • Associate Director, Marketing

    5 days ago

    Princeton, United States Sun Pharmaceutical Industries, Inc. Full time

    Associate Director, Biologics MarketingOverviewThe role of Associate Director for Biologics Marketing requires a highly motivated and resourceful individual who has solid marketing acumen and leadership behaviors necessary to deliver brand strategic imperatives. Demonstrated success in health care professional (HCP) and patient marketing within...

  • Associate Director, Marketing

    5 days ago

    Princeton, United States Sun Pharmaceutical Industries, Inc. Full time

    Job DescriptionAssociate Director, Biologics MarketingOverviewThe role of Associate Director for Biologics Marketing requires a highly motivated and resourceful individual who has solid marketing acumen and leadership behaviors necessary to deliver brand strategic imperatives. Demonstrated success in health care professional (HCP) and patient marketing...

  • Associate Director, Marketing

    5 days ago

    PRINCETON, United States Sun Pharmaceutical Industries, Inc. Full time

    Associate Director, Biologics MarketingOverviewThe role of Associate Director for Biologics Marketing requires a highly motivated and resourceful individual who has solid marketing acumen and leadership behaviors necessary to deliver brand strategic imperatives. Demonstrated success in health care professional (HCP) and patient marketing within...

  • Associate Director, Marketing

    2 days ago

    Princeton, United States Sun Pharmaceutical Industries, Inc. Full time

    Associate Director, Biologics MarketingDo you have the following skills, experience and drive to succeed in this role Find out below.OverviewThe role of Associate Director for Biologics Marketing requires a highly motivated and resourceful individual who has solid marketing acumen and leadership behaviors necessary to deliver brand strategic...

  • Associate Director, US Marketing Lead

    1 week ago

    Princeton, New Jersey, United States Ascendis Pharma Full time

    Job Title: Associate Director, US MarketingAscendis Pharma is a dynamic, fast-growing global biopharmaceutical company with a strong presence in the United States, Denmark, and Europe. Our mission is to develop new and potentially best-in-class therapies to address unmet medical needs.About the RoleWe are seeking an experienced Associate Director, US...

  • Associate Director of Affiliate Marketing

    2 weeks ago

    Hamilton, NJ, United States VirtualVocations Full time

    A company is looking for an Associate Director, Affiliate to oversee client accounts and drive performance in affiliate marketing. Key Responsibilities Develop and nurture client relationships to achieve high satisfaction and retention rates Create and execute strategic plans to meet client goals while managing account performance Oversee reporting...

  • Associate Director, US Marketing

    2 months ago

    Princeton, United States Ascendis Pharma Full time

    Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with locations in United States, Denmark, and Europe. Today, we're advancing programs in Endocrinology Rare Disease and Oncology. Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues. Guided by our core values of...

  • Associate Director, Marketing

    2 days ago

    harlingen, nj, United States Sun Pharmaceutical Industries, Inc. Full time

    Associate Director, Biologics Marketing Overview The role of Associate Director for Biologics Marketing requires a highly motivated and resourceful individual who has solid marketing acumen and leadership behaviors necessary to deliver brand strategic imperatives. Demonstrated success in health care professional (HCP) and patient marketing within...

  • Associate Director, Biostatistics

    2 months ago

    Princeton, NJ, United States Sun Pharmaceutical Industries, Inc. Full time

    The CompanySun Pharmaceutical Industries Ltd. (Sun Pharma) is the fourth largest specialty generic pharmaceutical company in the world with global revenues of over US$ 5.1 billion. We provide high-quality, affordable medicines trusted by customers and patients in over 100 countries. From humble  beginnings in 1983, Sun Pharma has grown to become one of the...

  • Marketing Director

    2 weeks ago

    Princeton, New Jersey, United States National Guard Employment Network Full time

    Job Title: Director of MarketingAt National Guard Employment Network, we're seeking a seasoned marketing professional to lead our patient marketing efforts for SOTYKTU in plaque psoriasis and psoriatic arthritis. As Director of Marketing, you'll be responsible for shaping and driving insights-based brand strategy to drive commercial success.Key...

  • Associate Director, Biostatistic

    5 days ago

    PRINCETON, NJ, United States Sun Pharmaceutical Industries, Inc. Full time

    The CompanySun Pharmaceutical Industries Ltd. (Sun Pharma) is the fourth largest specialty generic pharmaceutical company in the world with global revenues of over US$ 5.1 billion. We provide high-quality, affordable medicines trusted by customers and patients in over 100 countries. From humble  beginnings in 1983, Sun Pharma has grown to become one of the...

  • Associate Director, Global Product Marketing

    2 days ago

    Newark, NJ, United States Amazon.com Full time

    It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. We are looking for an Associate Director, Global Product Marketing to help further grow and...

  • Associate Director of Marketing and Communications

    2 weeks ago

    , TX, United States The King's University Full time

    Job Title: Associate Director of Marketing and CommunicationsAt The King's University, we are seeking a highly skilled and experienced Associate Director of Marketing and Communications to join our team. This is a unique opportunity to lead our marketing and communications efforts and contribute to the growth and success of our institution.Key...

  • Executive Director, Marketing

    2 weeks ago

    Princeton, New Jersey, United States Bristol-Myers Squibb Company Full time

    Transforming Patients' Lives through ScienceBristol-Myers Squibb is a leading biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that transform patients' lives. We are seeking an exceptional Executive Director, Marketing to join our team and drive our marketing strategy forward.About the RoleThis is a unique...

  • Executive Director, Marketing

    1 week ago

    Princeton, New Jersey, United States Bristol-Myers Squibb Company Full time

    Transforming Patients' Lives through ScienceBristol-Myers Squibb is a leading biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that transform patients' lives. We are seeking a highly skilled and experienced Executive Director, Marketing to join our team.About the RoleThe Executive Director, Marketing will...

  • Director, Digital Marketing

    2 weeks ago

    Greenville, SC, United States Mobile Marketing Association Full time

    As a key member of the marketing and communications leadership team, the Director of Digital Marketing and Consumer Engagement will develop and implement strategic marketing plans that advance Prisma Health's priorities, growth goals and reputational brand as an integrated health system committed to expanding access to high quality care, enhancing patient...

  • Associate Director

    4 weeks ago

    Princeton, New Jersey, United States Bristol-Myers Squibb Full time

    About the RoleBristol-Myers Squibb is seeking a highly skilled Senior Manager or Associate Director to join our Commercial Performance & Forecasting team. As a key member of our team, you will be responsible for working closely with Commercial, Finance, and Market Research teams to drive business growth and inform strategic decisions.Key...