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Marketing Coordinator
2 months ago
Position Overview
The Women's Business Development Council (WBDC) is on the lookout for a dedicated and proactive Marketing Coordinator to join our expanding team. This full-time role reports directly to the Director of Marketing and Communications and is integral to executing our marketing initiatives. The ideal candidate will thrive in a collaborative environment and be adept at managing a diverse range of responsibilities in a dynamic setting.
Key Responsibilities
- Assist in the development and execution of WBDC's marketing strategies aimed at enhancing visibility, attracting new clientele, and fostering engagement among community members, legislators, stakeholders, and donors.
- Create and edit marketing collateral, including but not limited to newsletters, social media content, event programs, press announcements, and web copy.
- Support client engagement initiatives through research, database management, and customization.
- Contribute to podcast production by coordinating guest bookings, drafting episode summaries, and crafting promotional materials.
- Gather and compile information from clients for use in marketing efforts.
- Assist with the upkeep and enhancement of the organization’s website.
- Conduct research on various subjects and prepare materials for events and special projects.
- Facilitate social media marketing by developing and scheduling posts while engaging with our audience.
- Monitor timelines across marketing projects to ensure deadlines are met.
- Collaborate with external marketing and public relations agencies to ensure timely project completion.
Qualifications
- Bachelor's degree.
- Preferred experience of 2 years in marketing, particularly in a fast-paced office environment.
- Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and synthesize information efficiently.
- Comfortable working within a small team and adapting to a rapidly changing environment.
- Exceptional writing, editing, and verbal communication skills, along with strong interpersonal abilities.
- Fluency in both written and spoken Spanish is advantageous.
- Outstanding organizational skills, meticulous attention to detail, and a commitment to accuracy.
- Ability to work independently and make informed decisions within the scope of the role.
- Familiarity with fundamental marketing principles.
- Proficient in Microsoft Office Suite; experience with email marketing and social media platforms is a plus.
- Experience with design tools such as Canva, WordPress, and Descript is preferred.
- A passion for information management and experience with databases.
- Willingness to participate in WBDC events outside of standard office hours.
- Must have reliable transportation for travel between locations.
About WBDC
WBDC is a leader in entrepreneurial education for women, dedicated to fostering economic growth and community strength through education and support services. Since its inception, WBDC has empowered thousands of women to achieve financial independence and establish successful businesses across Connecticut.
Work Environment
Our team is composed of talented individuals who are passionate about making a difference. We value creativity, collaboration, and a commitment to excellence in all that we do.