Digital Brand Advocate Sr Analyst

1 week ago


Mooresville, North Carolina, United States Lowe's Full time
About the Role

Lowe's is seeking a highly skilled Sr Analyst-Digital Brand Advocate to join our team. As a key member of our digital merchandising team, you will be responsible for optimizing brand-focused online customer experiences.

Key Responsibilities
  • Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion.
  • Leverage inputs from CSAT, reviews, and Q&A to continuously improve the overall customer experience for assigned brands.
  • Act as the subject matter expert for the supported brand(s) assortment and strategy.
  • Primary point of contact for issues pertaining to online SKU presentation and brand performance.
  • Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution.
  • Provide accurate reporting and insights across the digital channel related to content, product information, assortment, and competitive gaps/opportunities.
  • Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell, and bundling strategies.
  • Create project plans and align with merchandising and supplier to drive execution.
  • Analyze competitive data to provide SKU and pricing optimization recommendations.
  • Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brands.
  • Work closely with content management to both optimize premium content for assigned brands as well as prioritize execution to maximize returns.
Requirements
  • Bachelor's Degree in Business, Marketing, Finance, Statistics, or related field.
  • 5 years e-commerce/digital/Retail Merchandising, Digital Marketing, or Vendor Management experience.
  • Experience in vendor management systems, digital marketing, e-commerce, and merchandising.
  • Proven experience with major consumer brands and how to support/differentiate them in the digital space.
About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.



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