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SEM Growth Marketing Specialist

2 months ago

New York, New York, United States SeatGeek Full time
At SeatGeek, we believe that live events create unforgettable experiences that bring people together. Our innovative approach and customer-centric philosophy are transforming the ticketing landscape.

By serving both fans and businesses, we are building a new, accessible entertainment ecosystem where audiences can easily discover events, while teams, venues, and performers can effectively reach their fans. Everyone deserves a better ticketing experience.

As a SEM Growth Marketing Specialist, you will play a crucial role in enhancing and expanding our search engine marketing initiatives with a data-driven approach, ensuring we target the most valuable customers. You will be vital in overseeing the daily operations of our SEM strategy and contributing to its continuous improvement and expansion. Your role will involve crafting innovative SEM tactics that leverage advanced technology and showcasing the effectiveness of these strategies through thorough data analysis and a methodical, evidence-based approach.
Your Responsibilities
  • Oversee bidding strategies for your campaigns to optimize market presence while adhering to return on ad spend (ROAS) goals.
  • Utilize analytical tools and insights to assess the performance of our SEM initiatives and provide strategic recommendations.
  • Create and execute compelling ad copy strategies that enhance ad performance.
  • Adopt a Test & Learn methodology to refine ad copy, bidding, and landing page tactics within our SEM framework.
  • Collaborate with external advertising partners and internal SeatGeek teams to ensure we are leveraging the latest technologies available.
  • Become an expert in marketing for live events.
Your Qualifications
  • Positive, solution-oriented mindset.
  • Bachelor's degree.
  • 1-2 years of experience in an in-house marketing role focused on Paid Marketing performance.
  • Strong analytical skills and a passion for data-driven insights.
  • Excellent verbal and written communication abilities.
  • Proficiency with large datasets, particularly in Excel or Google Sheets.
  • Familiarity with SQL or reporting visualization tools like Looker/Tableau is a plus.
Benefits
  • Equity participation.
  • Flexible work arrangements, allowing you to choose your in-office or remote workdays.
  • A stipend to support your home office setup.
  • Unlimited paid time off.
  • Up to 16 weeks of paid family leave.
  • 401(k) matching program.
  • Comprehensive health, vision, dental, and life insurance.
  • Up to $25,000 towards family building services.
  • $500 annually for wellness-related expenses.
  • Subscriptions to wellness services such as meditation and therapy.
  • $120 monthly allowance for live event tickets.
  • Annual music streaming service subscription.
The salary range for this position is $60,000 - $92,000. Actual compensation packages within this range are determined by various factors unique to each candidate, including skills, experience, certifications, and location.

SeatGeek is dedicated to providing equal employment opportunities to all employees and applicants, regardless of race, color, religion, creed, age, national origin, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by law. We embrace diversity as a valuable asset and welcome the benefits that a diverse culture brings. Join us