Marketing Automation Specialist
6 days ago
About the Role:
We are seeking a highly skilled Salesforce Marketing Cloud Developer to join our team at Weber-Stephen Products LLC. As a key member of our marketing team, you will be responsible for building and maintaining modular campaign templates, developing email campaigns, and optimizing email template portfolios.
Responsibilities:
- Design and develop modular campaign templates that are responsive and incorporate brand standards and best practices.
- Develop and optimize email campaigns, including automated campaigns, newsletters, and product recommendations, using HTML and AMPscript.
- Manage and segment audience data using Marketing Cloud and CDP tools, including audience builder, data extensions, API, filters, and queries.
- Troubleshoot campaign development issues, including template rendering, accurate links, accessibility, and subscriber lookup.
- Partner with marketing and engineering teams to turn compelling and personalized email notifications into reality.
- Set up, test, and report results on sweepstakes opt-in landing pages on our website.
- Execute email setup and deployment via SFMC, providing seamless walkthroughs and overviews.
- Develop and maintain a strong understanding of SFMC and CDP tools, including scripting languages and data models.
- Collaborate with analytics and marketing teams to improve data models and increase data accessibility.
- Participate in training initiatives and activities to stay up-to-date with industry trends and best practices.
Requirements:
- 5+ years of experience in HTML, CSS, responsive design, email coding, and CRM platforms.
- 3+ years of experience with Salesforce Marketing Cloud, with a strong grasp of all functions within the platform.
- Experience with Litmus and other testing platforms, as well as Adobe Creative Suite applications.
- Strong understanding of results-driven email metrics, including A/B testing and KPI tracking.
- 2+ years of experience with Customer Data Platform, with a preference for Segment.
- High level of ownership, forward thinking, and a strong work ethic.
- Ability to work independently and as part of a team, with strong communication and documentation skills.
- Proficient in Microsoft Office and able to multitask, prioritize, and problem-solve in a deadline-driven environment.
What We Offer:
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
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