Marketing Automation Specialist

6 days ago


Palatine, Illinois, United States Weber-Stephen Products LLC Full time

About the Role:

We are seeking a highly skilled Salesforce Marketing Cloud Developer to join our team at Weber-Stephen Products LLC. As a key member of our marketing team, you will be responsible for building and maintaining modular campaign templates, developing email campaigns, and optimizing email template portfolios.

Responsibilities:

  • Design and develop modular campaign templates that are responsive and incorporate brand standards and best practices.
  • Develop and optimize email campaigns, including automated campaigns, newsletters, and product recommendations, using HTML and AMPscript.
  • Manage and segment audience data using Marketing Cloud and CDP tools, including audience builder, data extensions, API, filters, and queries.
  • Troubleshoot campaign development issues, including template rendering, accurate links, accessibility, and subscriber lookup.
  • Partner with marketing and engineering teams to turn compelling and personalized email notifications into reality.
  • Set up, test, and report results on sweepstakes opt-in landing pages on our website.
  • Execute email setup and deployment via SFMC, providing seamless walkthroughs and overviews.
  • Develop and maintain a strong understanding of SFMC and CDP tools, including scripting languages and data models.
  • Collaborate with analytics and marketing teams to improve data models and increase data accessibility.
  • Participate in training initiatives and activities to stay up-to-date with industry trends and best practices.

Requirements:

  • 5+ years of experience in HTML, CSS, responsive design, email coding, and CRM platforms.
  • 3+ years of experience with Salesforce Marketing Cloud, with a strong grasp of all functions within the platform.
  • Experience with Litmus and other testing platforms, as well as Adobe Creative Suite applications.
  • Strong understanding of results-driven email metrics, including A/B testing and KPI tracking.
  • 2+ years of experience with Customer Data Platform, with a preference for Segment.
  • High level of ownership, forward thinking, and a strong work ethic.
  • Ability to work independently and as part of a team, with strong communication and documentation skills.
  • Proficient in Microsoft Office and able to multitask, prioritize, and problem-solve in a deadline-driven environment.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.


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