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Senior Email Marketing Specialist

1 month ago

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Job Title:

Senior Email Marketing Specialist - Visual Communications Role

Company Overview:

Orbus Visual Communications Group is a leading provider of visual communications solutions in North America. Our expert teams deliver innovative exhibits, displays, and graphics to engage customers across various industries.

Job Description:

We are seeking an experienced Senior Email Marketing Specialist to join our marketing team. As a key member of our team, you will be responsible for developing and executing email marketing campaigns that drive engagement and conversion across multiple company brands.

Key Responsibilities:
  • Design and create visually compelling email campaigns using our brand guidelines and templates.
  • Collaborate with cross-functional teams to develop email content, ensuring alignment with business goals and brand messaging.
  • Manage email distribution lists, track performance metrics, and provide data-driven insights to inform future campaign strategies.
  • Work closely with designers, marketers, and business leaders to ensure projects meet brand and business objectives.
  • Develop and schedule email campaigns, leveraging external communications platforms and tools.
Requirements:
  • Bachelor's degree or equivalent experience in marketing, design, or a related field.
  • Minimum 2-5 years of experience in email marketing, with a strong focus on design and execution.
  • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and Dreamweaver.
  • Experience with email marketing platforms, such as Constant Contact, Campaign Monitor, or Campaigner.
  • Basic knowledge of HTML and CSS, with the ability to code and troubleshoot email templates.
  • Strong analytical skills, with the ability to analyze reporting data and provide actionable insights.
  • Excellent communication and project management skills, with the ability to collaborate with cross-functional teams.
Preferred Qualifications:
  • Experience in coding HTML/CSS email templates.
  • Knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM and CASL regulations.
Estimated Salary:

The estimated salary for this role is between $70,000 and $100,000 per year, depending on experience and qualifications.

Location:

This is a full-time, in-person position, and the ideal candidate will thrive working in a fast-paced, deadline-oriented environment.

Benefits:

We offer a comprehensive benefits package, including health insurance, 401(k) matching, and paid time off.


This role will be part of a small agency-like, multi-disciplinary team and will have the unique opportunity to interact directly with other designers, marketers, and business leaders to ensure all projects meet the brand and business goals.

The ideal candidate will be a creative, motivated, self-driven team player with strong communication skills able to work methodically as part of a team and have the ability to communicate designs from concept to completion, advise/consult with other team members on project-related goals and issues.

The graphic design role will primarily be responsible for multiple cadenced emails across company brands, including designing, testing, and executing email campaigns, building emails from templates, asset coordination, and scheduling for external communications.

Qualified candidates should have a strong emphasis on email marketing and be able to work in a fast-paced, deadline-oriented environment.

We are seeking a full-time Graphic Designer with a strong emphasis on email marketing to join our marketing team.

You'll collaborate on a variety of email projects, creating visually compelling designs to engage and convert our audience.

This is a full-time, in-person position, and the ideal candidate will thrive working in a fast-paced, deadline-oriented environment.

This role will be part of a small agency-like, multi-disciplinary team and will have the unique opportunity to interact directly with other designers, marketers, and business leaders to ensure all projects meet the brand and business goals.

Qualified candidates should have the following education, experience & skills:

  • Bachelor's degree or equivalent experience
  • Minimum 2-5 years of experience working in graphic design and/or email marketing
  • Proficiency in Adobe Creative Suite and Microsoft Suite
  • Basic knowledge of HTML and CSS
  • Experience in online email marketing platforms such as Constant Contact, Campaign Monitor or Campaigner

Qualified candidates should have the following traits & skills:

  • Outstanding attention to detail and deadline oriented
  • Able to multi-task and prioritize projects
  • Analytical thinking and problem-solving skills, with the ability to analyze reporting using tools like Google Analytics, Adobe, and Excel

· Strong verbal and written communication skills with a positive, can-do attitude.

· Collaborative team player who embraces feedback and adapts to changing priorities.

· Creative designer with a keen sense of timing and priorities.

· Experience in coding HTML/CSS email a plus

  • Knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM and CASL regulations