Digital Marketing Strategist

2 weeks ago

Beachwood, Ohio, United States Eaton Full time
Job Title: Digital Marketing Manager

Eaton's ES AMER MCO division is seeking a Digital Marketing Manager to join our team. This is a hybrid role located in our Beachwood, Ohio or Moon Township, PA facility.

Job Summary:

The Digital Marketing Manager is a strategic role on the Marketing Communications (MarCom) team in the Americas region of Eaton's Electrical Sector. As a subject matter expert in digital customer touchpoints, you will create a data-driven, personalized experience with our brand and enhance the user experience to make it easy to engage with Eaton.

Key Responsibilities:
  • Collaborate with the product and field MarCom teams to develop digital marketing strategies aligned with commercial growth goals
  • Develop a deep understanding of the buyer, the buyer's journey, personas, and pain points
  • Recommend the most effective digital mix (web, email, paid media, organic social, video, webinars, etc.) based on objectives
  • Work with the global CoE to define, identify, and implement effective search engine optimization (SEO) strategies and page design
  • Ensure that a proper lead scoring model is in place to identify marketing qualified leads (MQLs)
  • Monitor performance of digital marketing initiatives based on campaign type and objective (e.g., awareness, demand generation), assess the impact and results against goals, report key findings, make sound recommendations from the data, and rapidly adjust the approach for continuous improvement
  • Leverage the functionality of Adobe Target for testing and personalization
  • Ensure compliance with privacy laws and use of personally identifiable information (PII)
  • Ensure a positive and engaging user experience via Adobe Experience Manager (AEM)
  • Understand enterprise taxonomies and drive consistent use across all systems
  • Leverage proficiencies with the tools in the marketing technology stack to increase efficiencies and results
  • Keep up to date on current digital trends, share knowledge with the team, and implement new ideas as appropriate
  • Ensure that all digital communications adhere to Eaton's brand standards, leverage enterprise standards for UI/UX, and ensure brand experience consistency across platforms
Qualifications:
  • Required (Basic) Qualifications:
    • Bachelor's degree from an accredited institution
    • Minimum 10 years' experience in digital marketing strategy, execution, and analytics
    • Relocation is not available. Candidates must live within 50-mile radius of Moon Township, PA or Beachwood, OH to be considered for the role
    • Sponsorship is not available. Candidates must be legally authorized to work in the U.S. on an ongoing basis without requiring company sponsorship
  • Preferred Qualifications:
    • Digital marketing expertise, including SEO, analytics, lead generation, lead nurturing, account-based marketing, paid and organic social, sales enablement strategy
    • Expertise (or aptitude for developing expertise) with tools in the marketing technology stack
    • Expertise in analyzing digital marketing data
    • Electrical product, market, and channel knowledge
    • Aptitude for understanding and explaining highly technical information

The expected annual salary range for this role is $105,000.03 - $154,000.04 a year.

Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and other local laws.

You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.

To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at [phone number] to discuss your specific need. Only accommodation requests will be accepted by this phone number.

We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.

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