Marketing Communications Specialist II

2 weeks ago

Beachwood, Ohio, United States Tremco Incorporated Full time
Job Title: Marketing Communications Specialist II

Tremco Incorporated is seeking a highly skilled Marketing Communications Specialist II to join our team. As a key member of our marketing team, you will be responsible for coordinating marketing communications projects and support activities, as well as creating product marketing materials from concept through copywriting and graphic design.

Key Responsibilities:
  • Coordinate marketing communications projects and support activities, including brochures, sell sheets, website content, advertisements, email campaigns, social media content, presentations, trade show coordination, media relations, and all other sales and marketing materials required to meet marketing goals for assigned product lines.
  • Create a variety of marketing literature, including drafting, editing, and proofreading copy, developing design concepts and layouts using graphic design software, and routing for approvals and making final revisions.
  • Assist with development of items to be placed on the website, as well as updates to existing literature.
  • Assist with development of trade advertising, preparation of artwork, obtaining approvals, and delivery to publications to meet deadlines.
  • Assist the Social Media Specialist in the creation of graphics or other content for social posts.
  • Assist the Marketing Automation Specialist in the planning and development of content for email campaigns.
  • Assist with product launches, developing strategy for various audiences, messaging, method of distribution, and materials for inclusion.
  • Develop news releases and provide media relations assistance as needed.
  • Assist with presentation formatting and design.
  • Develop marketing materials requested by distributors, including ads, flyers, and point-of-sale materials.
  • Help plan and execute select trade shows, including reserving booth space, booth design, staffing, and promotion among other activities.
  • Assist with materials for regional shows, including development of tabletop displays.
  • Participate in annual communications planning process, including working with business leads and product line managers to articulate marketing objectives based on business goals, identify appropriate tactics to achieve the objectives, execute on the plan, and provide regular progress reports.
  • Work with business leads, product line managers, and other Marcom team members to develop annual trade advertising plan, as well as overall ad themes, messaging, and creatives to support marketing and sales goals.
  • Respond to Calls for Papers at conferences/trade shows important to our business, and work with others to develop abstracts for submissions.
  • Work with Tremco CPG corporate and other RPM companies on day-to-day needs that come up.
Requirements:
  • Bachelor's Degree from a four-year college or university with a major in Marketing, English, Journalism, Communications, or a related field.
  • Two to four years' related experience and/or training, such as internships in business, marketing, or technical writing.
  • Experience with graphic design tools, including a good working knowledge of Adobe Creative Suite, for creating a variety of marketing materials, including brochures, sell sheets, print or digital advertisements, social media posts, media pitches, press releases, and/or blogs.
  • A portfolio of published writing and graphic design projects is required.

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