America's Federal Field Marketing Manager

1 month ago

Washington, Washington, D.C., United States DataRobot Full time
Job Description:

DataRobot is the leader in Value-Driven AI, a unique and collaborative approach to generative and predictive AI that combines an open platform, deep expertise, and broad use-case experience to improve how organizations run, grow, and optimize their business.

The DataRobot AI Platform is the only complete AI lifecycle platform that interoperates with an organization's existing investments in data, applications, and business processes, and can be deployed on-prem or on any cloud environment.

Global organizations, including 40% of the Fortune 50, rely on DataRobot to drive greater impact and value from AI.

The America's Federal Field & Partner Marketing Manager is responsible for developing and executing integrated marketing campaigns that drive awareness, demand, and pipeline for DataRobot's AI platform.

The role will sit on the Global Demand Generation team and collaborate closely with Federal sales leaders and the greater marketing team to plan and implement campaigns that increase awareness and engagement and ensure pipeline targets for the region are met.

Key Responsibilities:
  1. Work closely with Federal sales leaders to understand key objectives to establish appropriate marketing strategies to build pipeline
  2. Build, plan, and execute an integrated marketing plan for the Federal segment to reach buyers and drive demand within the Civilian, Defense, or Intelligence community
  3. Create a culture of success on the field and partner team, with goal achievement and high-quality end-user experience as a focus
  4. Monitor and analyze performance across qualitative and quantitative results such as deal registration, SQLs, SAOs, pipeline, pipeline acceleration, and partner engagement
  5. Monitor industry trends and activities within the Federal ecosystem of competitors, partners, and Systems Integrators
  6. Manage market segment budget, accurately estimate costs, and manage execution of field and partner activities
  7. Collaborate with digital and campaigns team to build requirements for segment-based activities and digital execution
  8. Collaborate with PR team in order to obtain byline articles in relevant industry publications to drive brand awareness within target organizations
  9. Help track & report results and act as an escalation point/consultant for the Business Development Representative (BDR) team
Knowledge, Skills & Abilities:
  1. 3-5 years of experience in a B2B Federal Field/Channel Marketing or Integrated campaign role, ideally for an enterprise software, B2B SaaS, or technology company
  2. 5+ years of field marketing experience in an enterprise software, B2B SaaS, or technology company
  3. Project management and organizational skills with the ability to execute marketing programs from planning, conceptualization, execution, through to measurement
  4. Experience with digital marketing tactics and best practices
  5. Experience with organizing local and regional events
  6. Outstanding communication and creative thinking skills with a growth mindset
  7. Experience with marketing automation and CRM tools
  8. Strong time-management skills
Nice to have:
  1. Bachelor's degree in marketing or related field

DataRobot is committed to providing a safe and secure environment for all job applicants. We encourage all job seekers to be vigilant and protect themselves against recruitment scams by verifying the legitimacy of any job offer before providing personal information or paying any fees.

Communication from our company will be sent from a verified email address using the @

email domain. If you receive any suspicious emails or messages claiming to be from DataRobot, please do not respond.

Thank you for your interest in DataRobot, and we look forward to receiving your application through our official channels.

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