Digital Marketing Specialist

2 weeks ago


Paso Robles, California, United States TROY Group Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Troy Group. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth and engagement.

Key Responsibilities
  • Develop and execute digital marketing campaigns across various channels, including social media, email, and search engine optimization (SEO).
  • Design and create engaging visual content, including graphics, videos, and blog posts, to support marketing initiatives.
  • Manage and maintain our company website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
  • Collaborate with the marketing manager to develop and implement marketing strategies that align with business objectives.
  • Monitor and analyze campaign performance, providing insights and recommendations for improvement.
  • Stay up-to-date with the latest digital marketing trends and best practices, applying this knowledge to drive business results.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, with a strong understanding of SEO, social media, and email marketing.
  • Excellent creative and writing skills, with the ability to develop engaging content that resonates with our target audience.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Ability to work independently and as part of a team, with excellent communication and collaboration skills.


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