Product Marketing Manager

2 weeks ago


Austin, Texas, United States U.P. Shop Full time
About Upshop

Upshop is a leading provider of Total Store Operations solutions for the Grocery and C-Store markets. Our AI-powered, SaaS platform connects Fresh, Center, eCommerce, and DSD department operations to deliver a simplified, smarter, more connected store experience. With over 450 retail chain accounts trusting our software in over 30,000 stores across 35+ countries and 3 continents, we're committed to helping retailers achieve significant improvements in sales, shrink, food safety, and sustainability.

Role Overview

As a Product Marketing Manager at Upshop, you'll play a pivotal role in driving the success of our platform. Your responsibilities will include crafting compelling content to articulate the value of our solutions, building strategies to amplify product impact, and collaborating with cross-functional teams to support competitive intelligence initiatives. This is a hybrid opportunity based out of our Austin office.

Key Responsibilities
  • Develop use cases, examples, landing pages, blogs, white papers, and other forms of content that clearly articulate the value of the Upshop platform.
  • Build an influencer strategy by solution suite to amplify product impact and capture a majority share of thought leadership.
  • Support the development and execution of positioning and messaging documents for new product launches.
  • Conduct market research to understand customer needs, pain points, and buying behavior relevant to Upshop solution suites and products.
  • Create compelling product narratives to drive awareness, demand, adoption, and retention.
  • Collaborate cross-functionally with product, sales, customer success, and solutions consulting teams to align on go-to-market plans.
  • Connect data points from industry trends, customer insights, and Upshop solutions to craft insights documentation.
  • Support competitive intelligence programs with creation of battlecards, feature comparison one-pagers, and product differentiator documents.
Qualifications
  • 3+ years of experience in product marketing, B2B marketing, or a related field.
  • Ability to quickly learn the retail technology industry and target customer segments.
  • Excellent written and verbal communication skills to articulate complex technical concepts and simplify for target audiences.
  • Data-driven mindset to analyze launch impact.
  • Understanding of market research, competitive analysis, and buyer persona development.
  • Collaborative mindset to work cross-functionally with product, sales, and other teams.
  • Proficient in design and content creation using Canva and Figma.
  • Skilled in video editing using Descript.
  • Experience with Microsoft Office Suite, including advanced Excel and PowerPoint skills.
  • Demonstrates strong creativity, problem-solving, and collaboration abilities.
Preferred Qualifications
  • Experience with CRM platforms such as HubSpot or Salesforce.
  • Experience within retail, preferably grocery and/or food & beverage.
  • Experience with inventory, supply chain, and retail operations.
  • Experience with SaaS technology solutions.
Benefits & Perks
  • Competitive salary.
  • Employer-matched 401(k) plan.
  • Attractive paid time off policy.
  • Career growth and development opportunities.
  • Home office support set-up.


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