Strategic Marketing Manager
5 days ago
As a Digital Marketing Manager at Harmonic Inc., you will be responsible for leading our digital marketing initiatives, developing and executing marketing strategies, and managing marketing campaigns to drive business growth and revenue.
Our ideal candidate will have a strong understanding of digital marketing principles, a proven track record of success in developing and executing marketing strategies, and expertise in managing digital campaigns, CRM tools, and analytics platforms.
Key Responsibilities
* Develop and execute a comprehensive digital marketing plan.
* Manage all digital marketing channels (website, blogs, email, social media, etc.) to ensure consistent branding and messaging.
* Measure ROI and KPIs and manage the digital marketing budget.
* Design and implement campaigns that drive high levels of customer interaction and lead generation.
* Oversee social media strategy and execution, ensuring alignment with marketing goals.
* Optimize online content and campaigns for SEO and analyze performance with tools like Google Analytics.
* Drive database management and lead nurturing process optimization.
* Stay informed about emerging digital marketing technologies and trends, identifying opportunities for innovation.
What You Will Need
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