Digital Marketing Strategist

4 days ago


Norcross, Georgia, United States Bardi Heating, Cooling and Plumbing Full time
About Bardi Heating, Cooling and Plumbing

Voted a top workplace in Atlanta, Bardi Heating, Cooling and Plumbing is a full-service residential HVAC, plumbing, and electrical company. We are BBB accredited with an A+ rating, providing homeowners with 5-star residential services through a proven, customer-focused service system.

With thousands of positive online reviews, our team has achieved significant growth and continues to be engaged in exciting plans for the future. Our culture is built on working hard as a team and celebrating our wins.

Job Description

The Digital Marketing Strategist role will consist of managing Bardi's online presence and touchpoints, including paid media campaigns, conversion tracking and attribution, and owned channels. This role will play an integral part in guiding our digital marketing efforts, demanding a forward-thinking, agile, and dynamic professional capable of managing various projects, adjusting to daily challenges, and consistently tailoring our digital marketing strategies to meet the demands of each line of business.

Responsibilities:
  • Integrate data across multiple digital channels.
  • Measure effectiveness on performance KPIs and ROI.
  • Stay up to date with the latest best practices and technology to uncover deep insights and make recommendations on marketing tactics or improvements.
  • Develop and run Google GA4, Ads, SEO, PPC, and LSA while monitoring cost per lead within budget.
  • Develop and run Bing/Yahoo SEO and PPC while monitoring cost per lead within budget.
  • Monitor SEO and user engagement to find ways to increase organic traffic, engagement, and conversion rates.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Develop and run social media ads within budget.
  • Pull reports from ServiceTitan for monthly reporting.
  • Collaborate with the Director of Marketing on campaigns.
  • Manage the website.
  • Manage lead generation sites.
Qualifications/Skills:
  • 3-5+ years of experience (industry-related a plus).
  • Experience with WordPress, Google GA4, and Excel a must.
  • Basic knowledge of Graphic Design.
  • Self-starter who is solution-oriented and takes ownership.
  • Be a team player.
  • Good time-management skills.
What We Offer:
  • Paid Holidays.
  • Paid Vacation.
  • Medical, Dental, and Vision benefits packages.
  • Short-term/long-term disability insurance.
  • 401k with company match at 2%.
  • Employee appreciation activities and events.
  • Braves season tickets.

PTO and Insurance benefits start after only 60 days.



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